ENFLEXION LAUNCHES AUSTRALIA’S FIRST IPHONE FLORIST

Sydney, AUSTRALIA – 24 February 2010 – Queensland based florist, Brisbane City Blooms, has today claimed the spot as Australia’s first and only florist with an online store http://m.brisbanecityblooms.com.au/ built for iPhone users.

Developed by enflexion, an Australian interactive design firm, the Brisbane City Blooms iPhone interface was created off the back of Flower Store In a Box, a dedicated e-commerce shopfront designed for florists.

Drew Wentzel, Principal of enflexion said, “We are introducing florists to e-commerce through the iPhone. This is a new opportunity for online florists who are looking for new ways to reach their customers and want to engage with customers who need to make purchases while they are on the run.”

The enflexion Flower Store In a Box iPhone interface has been designed for retailers who want to capitalise on the full real estate of an iPhone’s screen to present an enhanced mobile shopping experience in a secure online environment.

Customers can shop for flowers by occasion, specific types of flowers or shop by price ranges. The interface has been optimised for the iPhone’s screen and users will not need to scroll or zoom in on a page to get more details as they would in a normal web page.

Buying has also been made easier with a simplified 128-bit secure checkout system that accepts all major credit cards. The level of security is similar to what users will expect from secure online transactions completed on a desktop computer or laptop.

Kirsty Farrell, Owner of Brisbane City Blooms said, “The online florist industry is a competitive market and we see the iPhone store front as an additional channel for us to reach prospective customers who have an immediate need. We’re really excited with this new opportunity.”

enflexion’s Flower Store In a Box for iPhones is available immediately. For further information, visit http://www.flowerstoreinabox.com.au/iphone/

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

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We have just published a new Support Micro Site for Flower Store In a Box.

We have finally released and started selling the new premium version of Flower Store In a Box.

Premium Version Features

• The site is designed as an 'envelope' with all the main details appearing on a single page without scrolling.
• Each premium version will have a specially designed homepage
• Each product category will have a uniquely designed graphic
• The product display page has been totally redesigned so all the information is on one page.
• Users can add additional products to their order and see a running total for the order in the page.
• The shopping cart and checkout pages have been redesigned so they are easier to use and more intuitive.
• The summary of the order is now displayed on the payment page along with any delivery charges.
• The image galleries has been redesigned so they are a more stylised gallery.

Home Page

Occasions

Flowers

Gallery

Product Display Page

Checkout Page

Payment Page

In April 2009 we will be releasing a set of Premium Florist Web Templates. These templates will have a higher level of design application and will be aimed at the premium end of the floristry market. The templates will be designed with a 'rational' simplistic design and have will have slightly different web form layouts as well as non standard product layouts designs. The templates will cost an extra $1000 and we will be limiting each template to be used only three times, which means you can have an almost totally unique eCommerce website for $2995. You can register your interest in purchasing a premium template by contacting one of our sales reps on sales@flowerstoreinabox.com.

The Flower Store In a Box Team is busy designing a new website. The new site will be progressively installed over February 2009 and will provide:

• More Sales Information;
• A better and easier way to sign-up and purchase Flower Store In a Box;
• A better wizard for selecting the initial settings of Flower Store In a Box;
• A full Getting Started Guide for our users;
• A new online forum just for Owners of Flower Store In a Box.

So make sure you are up to date and come back and visit us in February!

Flower Store In a Box in a box has been given a face lift to make it easier for users to manage their shopping carts.

Main Screen

Order Display Edit / Add Product Page

The new design for Flower Store In a Box is far more streamlined with all of the main functions in a few easy to understand groupings:

• Shopping Cart Home
• Manage Orders
• Manage Products
• Manage Customers
• Manage Image Galleries
• Sales Reports
• Marketing & Promotions
• Search Engine Optimsiation
• Settings