Retail Florists are suffering from
Online Consumer Spending
A recent news article identified that traditional retail florists are suffering a downturn as more and more customers turn online for the flower needs. Whilst the online flower market is positively booming!
It’s now more important that ever for your business to have a strong website that captures this ever growing market.
It’s no longer enough to have a website that has pictures of your products, you need to allow your potential customers to buy your products online.
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Google Searches
On average there are over 2 million Google Searches every month for the word flower/flowers in Australia, not to mention the millions of Internet Searches for buying flowers online.
You can have a look at what keywords are being searched on Google here https://adwords.google.com/select/KeywordToolExternal
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Call one of our sales consultants at 1300 730 560 about getting a Flower Store In a Box website and be selling online in less than a week!
How To Identify Fraudulent Online Transactions
It’s every retailers nightmare you have an order you accept payment through credit card and then three months later your bank contacts you to say the transaction is in dispute.
Many retail stores now ask to see Photo Identification for transactions over a certain amount. But when the transaction is online it’s far more difficult.
In our new Support Site have a read of our article on how to identify potential credit card fraud.
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Security of Ordering Online
We often talk to customers who are moving across to Flower Store In a Box from existing websites. A couple of clients have told us they either have the credit card number emailed to them or maintained on their website so they can process the transaction manually.
In all of these cases this process would be a contravention of the terms of their Merchant agreement. A leading online florist was caught out by this two years ago when their site was hacked and thousands of credit card numbers stolen.
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| Flower Store In a Box does not hold or store customers credit card numbers, the credit card is securely sent to our trusted Online Payment Gateway provider and the only data retained is the approval code. |
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