ENFLEXION LAUNCHES AUSTRALIA’S FIRST IPHONE FLORIST

Sydney, AUSTRALIA – 24 February 2010 – Queensland based florist, Brisbane City Blooms, has today claimed the spot as Australia’s first and only florist with an online store http://m.brisbanecityblooms.com.au/ built for iPhone users.

Developed by enflexion, an Australian interactive design firm, the Brisbane City Blooms iPhone interface was created off the back of Flower Store In a Box, a dedicated e-commerce shopfront designed for florists.

Drew Wentzel, Principal of enflexion said, “We are introducing florists to e-commerce through the iPhone. This is a new opportunity for online florists who are looking for new ways to reach their customers and want to engage with customers who need to make purchases while they are on the run.”

The enflexion Flower Store In a Box iPhone interface has been designed for retailers who want to capitalise on the full real estate of an iPhone’s screen to present an enhanced mobile shopping experience in a secure online environment.

Customers can shop for flowers by occasion, specific types of flowers or shop by price ranges. The interface has been optimised for the iPhone’s screen and users will not need to scroll or zoom in on a page to get more details as they would in a normal web page.

Buying has also been made easier with a simplified 128-bit secure checkout system that accepts all major credit cards. The level of security is similar to what users will expect from secure online transactions completed on a desktop computer or laptop.

Kirsty Farrell, Owner of Brisbane City Blooms said, “The online florist industry is a competitive market and we see the iPhone store front as an additional channel for us to reach prospective customers who have an immediate need. We’re really excited with this new opportunity.”

enflexion’s Flower Store In a Box for iPhones is available immediately. For further information, visit http://www.flowerstoreinabox.com.au/iphone/

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

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Note to Editor:

1. For demos or interview requests, please contact Drew Wentzel

2. Hi-res screen shots of Flower Store In a Box for iPhones can be downloaded from http://www.flowerstoreinabox.com.au/iscreens/

For further information, please contact:

Drew Wentzel

Mobile 0412 052 226

Email drew@enflexion.com.au

About enflexion:

enflexion helps organisations effectively interact with their stakeholders through web applications, portals and websites. Through its strategic insights, enflexion clients have increased their competitive advantage and received a great return on investment for their online projects. For further information, visit www.enflexion.com.au.