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Basic Search Engine Optimisation Package

Having a well designed website is only the first step in making sure your website is successful, the ongoing most important step is to attract customers to your site.

There are three common ways of promoting your website and attracting customers:

Google Adwords

Where you pay for advertising in the sponsored links at the very top and side of Google search results.

Organic Searches

These are the FREE listings that are returned by search engines such as Google when users do a search.

Other offline advertising

Local newspaper, Yellow Pages, In Store Adverts, Cross Promotion Activities etc.

By far the most effective long term way to attract new customers to your website is through Search Engine Optimisation.

The Basic SEO Package is a starter package for your website that will ensure your site is well optimised with the relevant keywords and then undertake a campaign to build inbound links so your website is found in Google and the other search engines.

The Basic SEO Package Provides:

Review of Website and address SEO Issues 15 Pages to review Authenticate Site to Google Install Google Analytics Keyword Analysis 5 Keywords / Key Phrases Optimise Site with Keywords / Key Phrases Inbound links Twitter Integration Blog Integration Google Sitemap Facebook Page Creation

On a cost per customer basis Adwords will generally cost between $15 - $20 per conversion or actual sale, whilst a good SEO campaign can over the long term return far better returns in terms of much lower new customer acquisition prices.

Essentially organic listings are more cost effective long term than say Adwords, but a good strategy is actually to do both as they complement each other.

We can’t guarantee you will come up in the top ten with just the basic package as it will very much depend on a long term SEO campaign and how the SEO than the other sites who are already getting great organic search results for the chosen keywords.

However with the basic package we would expect a significant increase in your rankings for these keywords and then we can discuss ongoing campaigns to actually reach the top ten position.

For a brand new website Search Engine Optimisation is certainly required as your website needs to be ‘promoted online’ quite heavily.