Main Features of Flower Store In a Box!
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Cloud-based dashboard (single place to manage site, orders, marketing)
Manage your website from a shared cloud-based dashboard that is available 24x7 Updated on a regular basis to add exciting and useful new features and tools to run your florist
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Designed specifically for florists (20+ years expertise)
We have been working with florists since 2001, that's almost 25 years of deep understanding and knowledge of exactly how customers purchase and look for flowers online.
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Unlimited admin dashboard users
You can have as many users as you need that have access to your website dashboard and you can have multiple user types: Webmaster The webmaster has access to all options of managing your website Limited A Limited user has accesss to the main pages and catalogue only Shopping A Shopping user only has access to your product catalogue and order management Driver A Driver only has access to orders they have been asked to deliver In Store In Store User has access to the Telephone Ordering and members Florist In Florist has access to the orders they have been given to make Workflow Workflow has full access to the workflow order management Florist Workflow Florist Workflow has limited access to the workflow order management & nbsp;and only their own allocated orders. Store Workflow Store Workflow has limited access to the workflow order management for their store once allocated, and also has access to manual orders, in-store pickup and driver lists for the store. SEO Access for SEO Firms that does not include Financial or order information
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Daily backups (every 24 hours)
Our servers are backed up multiple times every day, which means if there is a problem we can always roll back the server to a previous version.
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User tracking overview (flows, errors, referrals)
Easily understand how customers use your website with a visual flowchart for each order. & nbsp;You can also see the exact error messages the customer sees when they check out to gain an understanding of potential issues and to understand why their checkout failed.
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Ongoing support & development roadmap
We have a very deep ongoing commitment to our customers to continue to innovate and stay ahead of the technology curve! & nbsp;On average, we do at least two major total site software upgrades a year and an average & nbsp;update of smaller features every month.
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Native integrations: Google Ads, Analytics, Search Console
Flower Store In a box integrates with Google Tag Manager to add enhanced e-commerce events into the Data Layer for tracking. & nbsp; This enables more advanced e-commerce tracking, which & nbsp;can be activated when using enhanced e-commerce tracking with Google Tag Manager. & nbsp; This allows you to track: - Product Impressions
- Sales Data
- Add to Cart Data
- Purchase Data
- Steps to check out Data
In addition you can also analyse your sales against more dimensions, including: - Product Position on Page
- Product Category Page
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No extra apps to configure or pay for (unlike generic platforms)
All our features are deeply embedded within the core of our software, which means you don't have to pay for third-party apps to run your successful e-commerce florist! & nbsp;Everything works seamlessly!
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Design & Templates
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Mobile responsive website
All Flower Store In a Box websites feature fully mobile-responsive designs that adhere to best practices for mobile design. We utilise the Bootstrap framework to achieve Mobile responsiveness, which automatically scales the code to the correct screen size. Mobile First for SEO: We ensure that all pages of the site are visible on the mobile versions of your website, as Google may ignore pages that it cannot view on mobile devices.
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Florist-specific product page templates
The Florist Specific enhanced product page & nbsp;template is designed & nbsp;to provide your customers with more detailed product information, clearer visual cues, and improved usability. It offers new ways to showcase product restrictions, business rules, and FAQs, all integrated seamlessly with your website's dashboard. Details: - New Addon Icons and Images
- Business Rules in Categories
- Category Restrictions
- Alcohol Warning
- Editable Substitution Policy
- Product FAQs
- Google Review Product Integration
- New Trust & amp; Payment Icons
- Delivery Suburb Lookup
- Icons for Pet Friendly, Hospital Friendly and No Vase Required
- Sticky Mobile Add-to-Cart Button (optional)
- Short Product De s c r i p t ion Above Price Options
- Expandable Product De s c r i p t ion
- Inventory Display Option
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Florist-specific checkout styling
The Flower Store In a Box Checkout has been specifically designed for floral orders, eliminating the need for missing or unnecessary information. Every order will have the correct information! - Recipient name
- Recipient Phone Number
- Delivery address
- Card Message
- Date of Delivery
All in a simple-to-use, deeply integrated checkout fully configured to your business needs!
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Image galleries & banners
You can create unlimited image galleries to showcase your wedding & amp; event works!
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Checkout and Shopping Cart are designed exclusively for online florists.
In fact the entire checkout process has been explicitly designed to sell flowers online, the really important inclusions are all included: - Recipient name
- Recipient Phone
- Billing Phone
- Card message
- Delivery Address
- Removed all but name, email & phone in billing details
- Check the box to quickly join the site & user-generated marketing message to promote sign-ups
- Visual Calendar with blocked dates and real-time checking of availability
- Optional Suite
- Option Building Type with prompts to enter extra information like hotel guest or staff member etc
- Option Purchase Order field
- Restrict orders that only have alcohol
- Confirm that the customer is over 18 is the order that contains alcohol
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Extensive category management (create, edit, sort)
Easily create new categories (collections), edit existing ones, and control the order in which they appear on your website. This gives you full control over how your products are organised and displayed to customers
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Manage categories & order in menus
Easily organize your product categories and control the order they appear in menus, ensuring a clear and intuitive navigation experience for your customers
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Make categories visible/invisible
You can control which product categories are displayed on your website by toggling their visibility. This allows you to highlight active products while hiding seasonal or inactive categories without deleting them.
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Professionally designed seasonal banners (Mother's, Valentine's, Christmas)
One of the really important features of Flower Store In a Box is the ability to optimize your website for Mothers Day ,Valentines Day and Christmas Day. From hiding and un hiding the categories on your website to the inclusion of banner libraries for these special events. Weve got you covered, and we even remind you weeks and months before hand to start your marketing campaigns for these oh so important events!
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Visual customization (templates, stylesheets, colours, layouts)
Your website itself can be designed to look the way you want, whether thats the color scheme, navigation, images and the like. The visual identity of your website is up to your own specific tastes. The design of the Product Page the product feed etc can all be customized to suite your specific ideas.
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Editable substitution policy per product
Set and customize substitution rules for product. This allows you to define whether alternatives can be offered if an item is unavailable, ensuring flexibility for your business while keeping customers informed and satisfied.
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Trust & payment icons on product page
Display accepted payment icons directly on the product page. This reassures customers that your site is secure and shows the payment methods available, helping to increase confidence and conversion rates.
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Short product description above options (optional)
You can add a brief de s c r i p t ion above the product options to highlight key details, giving customers a quick overview before they make their selections.
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Expandable product descriptions (Read More)
Keep your product pages clean and easy to browse by showing a short summary first, with the option to expand and reveal the full product de s c r i p t ion. This lets customers quickly scan items while still being able to access detailed information when they want it.
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Sticky mobile Add-to-Cart button (optional)
Keep the Add-to-Cart button always visible on mobile screens as customers scroll through a product page. This makes it easier for shoppers to add items to their cart at any point, improving convenience and boosting conversions.
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Floral Specific Products
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Up to 8 price points per product
Every product can have up to 8 price points with a de s c r i p t ion to recognize that floral products can have many variations to the same product. - Vase with that?
- Extra Flowers?
- Vase and Extra Flowers
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Special price per product
You can set special prices for individual products to run promotions, offer discounts, or highlight seasonal deals. This gives you flexibility to attract more customers while boosting sales on selected items
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Unlimited products & categories
You can add as many products and categories as you like with no limits.
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Mark product in/out of stock; hide when OOS
If a product is not currently available you can mark it out of stock and prevent people from ordering it, great for seasonal products that you will sell again in the future but are currently out of season.
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Mark specific colour out of stock
You can also mark a specific colour out of stock without making the whole product out of stock.
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Multiple images per product
You can upload more than one image for a product if you have them so people can see an arrangement from multiple views.
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Different image per colour/price variation
You can also upload a different image for each price or colour variation so that the customer can see exactly what they are ordering. If you choose this option the image will be kept right the way through the sale process.
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Add-ons for upselling (real-time tally)
One of the most important features of Flower Store In a Box are the Add-ons for upselling your customers. & nbsp;These are easy to manage and will in real time calculate the value of the order. & nbsp;The add-ons are displayed on the main product page so it encourages people to add extra items without making them click through extra pages.
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Alcohol toggle for Google Shopping compliance
Easily mark a product as containing alcohol so it's not included in Google Shopping Feeds for Google Merchant, and then confirm both the recipient and purchaser are legally allowed to purchase alcohol.
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Add recipe for relaying
Easily add a recipe to a product for your florists to make the order.
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Simple stock inventory (auto mark OOS, notifications)
There is a simple Stock Inventory system that can automatically notifiy you when a product goes out of stock and mark it out of stock onn the website.
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Enhanced product page template (icons, FAQs, trust/payment)
The Florist Specific enhanced product page & amp; nbsp;template is designed & amp; nbsp;to provide your customers with more detailed product information, clearer visual cues, and improved usability. It offers new ways to showcase product restrictions, business rules, and FAQs, all integrated seamlessly with your website's dashboard
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Business rules in categories (Not Same Day, Limited Access, Pre-order)
Some products may not be able to be ordered same day you can easily mark products in a category this way.
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Category restrictions (date-limited collections, e.g., Mother?s Day)
For Mothers Day and Valentines Day you may want to restrict people from ordering only from a specific category. This is most important when costs are much higher for these periods for roses!
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Alcohol warning (legal age notice)
Show a required age check popup for alcohol items to follow legal rules and help prevent sales to minors.
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Product FAQs tool (SEO/AEO friendly)
Add a dedicated FAQ section to each product to answer common customer questions. Structured and searchable, these FAQs not only improve the shopping experience but also boost your websites SEO and AEO performance, helping your products rank higher in search results.
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Google review integration on product page
Showcase real Google reviews directly on your product pages to build trust and help customers make confident purchase decisions
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Delivery suburb lookup on product
With Delivery Suburb Lookup, customers can quickly see if delivery is available to their suburb right from the product page.p.
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Icons: Pet Friendly, Hospital Friendly, No Vase Required
You can mark each products as Pet Friendly, Hospital Friendly, or No Vase Required.
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Inventory display (show remaining quantity)
You can display the remaining stock of each product so customers know whats available and can make informed purchase decisions.
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Florist Specific Order Managment & Customer Notifications
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Florist workflow (Simple & Advanced modes)
Choose the approach that fits your business today and grows with you: a simple workflow for single-store setups, or an advanced workflow for multi-store or workshop operations. Allocate orders to stores, florists, or drivers; capture notes; edit delivery details when plans change; and trigger customer notifications at the right moments so senders know when their gift is on the way, and when it's arrived.
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Allocate orders to stores, florists, drivers
Advanced Workflow enables you to allocate orders to specific florists, locations, and drivers.
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Order statuses: Printed, Relayed, On Route, Delivered (custom emails)
You can then change the status according to your internal processes: Printed if you print the order for fulfillment Relayed If you have sent this order to another florist for the making On Route if the order has been made and is on route the recipient Delivered when the order has been delivered
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Edit order delivery details (address, dates)
Quite often the delivery details for an order will need to be changed, the recipient may not be working that day or the address may be wrong. You can edit the order easily and change the delivery details.
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Add internal notes to orders
Keep track of important details by adding private notes to orders. Internal notes are visible only to your team, making it easy to share updates, reminders, or special instructions without affecting customer-facing information.
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Delivery run sheet by day (printable)
The dashboard has a delivery run sheet for each date so you can quickly view all the orders that need to be delivered for a specific date. This is also printable
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In-store pickup run sheet by day (printable)
The dashboard has an in store pickup run sheet so you can keep track of the orders for in store pickup with the pickup times requested and the status of the order.
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Printable card messages (name, phone, address, card text)
A new feature especially for florists is the card printing feature where we can assist you setting up a card print design with the card message, recipient name / phone and address. This is especially useful if you have a busy online florist and dont have time to hand write the cards.
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Role-specific dashboards (mobile-friendly) for florists/drivers
Different User Roles will have different dashboard screens to limit what they can see and do.
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Courier integrations
We integrate natively with a number of Courier Solutions, including Go People, The Courier App, ZippyKind and Detrack
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Driver booking & status sync (pickup/delivery/comments)
Allocate orders to a specific driver, and they can manage the orders from pickup to the doorstep. They can create runs, take photos of the delivered order, create notes and mark as delivered and or undelivered.
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Customer notifications: order placed (email/SMS)
Customer Notifications Built for Florists One of the perennial challenges for florists accepting orders online is keeping the customer informed at every stage of the order life cycle. To lift customer satisfaction ? and cut down on ?Has my order left?? calls ? Flower Store In a Box includes a full suite of & nbsp; automated SMS and email notifications . These can be customised for delivery or in-store pickup orders, and triggered either automatically or when you update an order status in the dashboard. - When the order is placed: & nbsp;Customers receive an email Tax Invoice by default, and you can also send an SMS confirmation for instant reassurance.
- Order available for pickup today (when made): & nbsp;In the advanced workflow, marking an order as ?Made? can trigger a notification to let the customer know it?s ready for collection.
- Order on-route: & nbsp;As soon as a driver or courier picks up the order, an automated SMS or email can be sent to say it?s on the way.
- Order delivered: & nbsp;When an order is marked Delivered in the dashboard (by you, a driver, or a courier integration), a confirmation message goes straight to the customer.
- Pre-order reminders: & nbsp;On the morning of a pre-booked delivery or pickup, the system can automatically send an SMS letting the customer know their order will arrive or be available today.
These notifications are short, clear, and configurable. You can add your own wording, brand voice, or even a shortened link to a delivery information page (via a service like & nbsp; Bitly ) to provide more detail. Emails are included at no cost, and SMS is billed per message.
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Customer notifications: pickup ready (advanced workflow)
In the advanced workflow, marking an order as "Made" can trigger a notification to let the customer know it's ready for collection.
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Customer notifications: on-route (driver/courier triggers)
As soon as a driver or courier picks up the order, an automated SMS or email can be sent to say it's on the way.
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Customer notifications: delivered (status/courier/driver)
When an order is marked Delivered in the dashboard (by you, a driver, or a courier integration), a confirmation message goes straight to the customer.
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Pre-order morning reminders (delivery/pickup)
On the morning of a pre-booked delivery or pickup, the system can automatically send an SMS letting the customer know their order will arrive or be available today.
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SMS settings & templates (per-event; billed per SMS)
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Sales reports (no. sales, AOV, members vs non-members)
Flower Store In a Box provides extensive reporting for your online sales. You can generate reports that provide a visual summary of a date range or specific date with the following: - No. Sales
- Total Value
- Avg. Products per Sale
- Average Sale
- Sales by members
- Sales by non members
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Failed/Abandoned orders report
There is a new report called Failed Orders where you can view orders that have not been successful, this report is useful is someone calls you and says they were unable to complete their order online and you want to assist them in completing the order.
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Export orders to CSV (finance/reconciliation)
You can export order data in CSV format from your website dashboard to import into your financial systems.
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Extensive Local Delivery Management & Settings
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Block delivery dates & holiday mode
You can easily block dates and set an entire time period as unavailable for deliveries.
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Accept in-store pickup only (disable delivery)
You can Disable delivery and allow customers to place orders for pickup at your store.
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Weekend delivery surcharges
Set extra surcharges for deliveries on a saturday or sunday to the standard delivery fees set up!
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Date surcharges (Mother?s Day, Valentine?s)
Do you need to charge an additional surcharge for days like Mothers Day or Valentines Day? You can set this as a specific blanket delivery fee for the date or you can add it as a fee on top of the delivery.
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Different same-day cut-off per suburb
You can set different same day cut off times for different suburbs whcih is useful if you service a suburb a long way away and need to cut off earlier than local sunburbs.
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Mark suburbs as not eligible for same-day
Set some suburbs as not same day dleivry so they can only be ordered at least the day before
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Free delivery by product, category, or suburb (no zones)
Easily offer free delivery on specific products, entire categories, or selected suburbs
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Authority to leave option
During checkout, you can enable the Authority to Leave option for customers, making it easier and more convenient for them to receive their orders.
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Customisable delivery times & costs
You can also set your extra own timed delivery costs that will either add addiontal fees to the delivery fees or instead of the delivery fee.
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Block suburbs for specific dates
Easily block deliveries to specific suburbs on selected dates, helping you manage availability and schedule efficiently.
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Turn suburbs on/off (visible/invisible)
Easily control which suburbs are displayed in the delivery list by making them visible or invisible.
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Restrict orders to supported delivery locations only
If you need to temporarily remove suburbs from availability for a specific day of the week or & nbsp;date, you have the control to do so.
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Florist Specific Customer Checkout
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Two-step florist-optimised checkout
Facilitates a streamlined, two-step checkout process tailored for florists. The first step allows customers to review order details and provide delivery information, while the second step finalizes payment and confirms the purchase, enhancing efficiency and minimizing errors.
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Collect recipient name, phone & card message
Allow customers to provide the recipients name, contact number, and a personalized card message during checkout. This ensures accurate delivery and adds a personal touch to every order, enhancing the gifting experience.
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Only require the delivery address
Let customers use different addresses for billing and delivery during checkout. Perfect for gift purchases or managing multiple locations, giving shoppers more flexibility and convenience.
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Optional quick-join checkbox (no forced signup)
Let customers join your loyalty program or mailing list with a simple checkbox during checkoutno separate account creation needed. This optional feature makes it easy for customers to participate while keeping their buying experience quick and seamless.
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Improved calendar (blocked dates, real-time checks)
Significantly Improved Visual Calendar with blocked dates and real time checking availability.This ensures customers can only select valid dates, reducing errors and improving the overall ordering experience.
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Suburb selection via dropdown, Autocomplete or Free Text
Let customers select their suburb from a dropdown, use Google Address Autocomplete or Free Text, ensuring accurate delivery information. You have the ability & nbsp;to limit orders to only the locations where you deliver, helping to maintain product quality and streamline operations.
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Suite/Building Type prompts (hospitals/hotels/schools)
Prompt customers to specify suite, building, or unit types during checkout, especially for complex locations like hospitals, hotels, or schools. Any applicable location-based surcharges are automatically added to the delivery charge, ensuring accurate pricing and smoother order processing.
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Purchase Order field (optional)
Add an optional Purchase Order Field.
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Restrict alcohol-only orders
Restrict orders containing only alcohol to comply with legal requirements and promote responsible sales, while still allowing customers to purchase alcohol alongside other items.
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Over-18 alcohol confirmation checkbox
Require customers to confirm they are over 18 before purchasing alcohol. This simple, mandatory checkbox helps ensure legal compliance and promotes responsible sales.
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Integrated cart summary within checkout
Show a real-time summary of items, quantities, and totals directly during checkout. This keeps customers informed without navigating away, streamlining the process and helping reduce abandoned carts.
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Enhanced coupon redemption UX
Easily allow customers to apply discount codes during checkout with a clear, intuitive interface. & nbsp;
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In-store pickup options (custom times, notes)
People buying flowers want the flexibility, sometimes of being able to pick up their order in store, and Flower Store In a Box has an easy-to-use option to enable this. If you charge delivery for everywhere else, the In Store Pickup Option will make sure the delivery is not charged. In Store Pickup Times You can set specific time periods for in store pickup and limit these to same day / not same day, and have specific cut off times. Different In Store Pickup time to Same Day Delivery Still want to accept orders for pickup after your in store pickup? You can set different in store pickup cut off times. This option is also useful if you have multiple stores as you can have as many addresses as you would like. Its not just the website that has been built for florists its also the dashboard that manages your website and orders. & nbsp;
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Lead times by category; weekend cutoffs
Create rules for products other than be bot available for same-day delivery, or specify how many days the product must be ordered in advance. & nbsp;You can also set Saturday or Sunday orders to only be made the day prior.
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Inventory integration (real-time stock prompts/removals)
Show real-time inventory for a product on he product page and in the checkout summary. This creates scarcity and encourages people to complete their order.
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Improved error handling & logging for failed transactions
You can review the error messages the customer sees in their checkout flow & nbsp;to understand why they were unable to check out on the same day for a specific suburb that had already finished.
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Extensive Sales & Performance Tracking
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Redesigned eCommerce dashboard (clean layout, key KPIs)
Beyond troubleshooting, the redesigned & nbsp; dashboard experience & nbsp;gives you powerful insight into how your business is performing. At a glance, you can see: - Total sales and transactions
- Average order value
- Products sold and items per order
- Members vs. non-members performance
- Top 10 customers by value
- Site visitors, popular pages, and referral sources
We've also refined the way we calculate & nbsp; sales conversion rates . Using machine-learning filters, automated bot traffic is removed, giving you a clearer picture of real human engagement. This is especially important, since bots can make up more than 90% of traffic on florist websites.
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KPIs: transactions, AOV, products sold, items/order
Review Average Order Value, how many and which products have been sold for a date range or period.
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Visitors, conversion rate, popular pages, referrers
Review the number of unique visitors and the sales conversion rate in the e-commerce dashboard.
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Human-only conversion rate (bot filtering via ML)
We actively use machine learning to filter out non-human bot traffic to give a more accurate sales conversion rate.
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User tracking flow charts (referrer ? pages ? checkout errors)
Every & nbsp; visitor's & nbsp;journey is logged and displayed as a & nbsp; visual flow chart , showing exactly where the customer came from (Google, Bing, Facebook, Instagram, direct, etc.), which pages they visited, and & nbsp; any & nbsp;errors encountered . & nbsp; If & nbsp; any, & nbsp;they saw at checkout. This means when someone calls saying & nbsp; ? the & nbsp;checkout & nbsp; didn't & nbsp;work,? & nbsp;
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See exact checkout validations customers encountered
You & nbsp;can pull up their session, view the exact error they encountered ( such & nbsp; as cutoff & nbsp;times, suburb restrictions, or product availability), and guide them & nbsp; directly & nbsp;to a solution.
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Sort your sales by Date, Time Period and More
With flexible reporting timeframes (today, week-to-date, month-to-date, calendar year, financial year, or custom ranges), export options, and new header tools like Quick Add, Manual Order, and integrated support requests, Flower Store In a Box ensures you have everything you need to track performance and take action, & nbsp;without leaving your dashboard.
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Export & reconciliation support
Export data from your dashboard to CSV so you can analyse it in other platforms!
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Extensive Marketing Tools
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Automated Google Review module & requests
An important marketing opportunity for florists is to build strong online ratings using Google Business Reviews. Flower Store In a Box lets you send automated, customizable emails asking customers to rate your service on Google. You can also showcase these reviews directly on your website to attract new customers and highlight your excellent service.
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Cart abandonment email & SMS
An email or SMS can be sent to customers who have left something in their shopping cart but have not completed their order. For a florist order, this can be 15 to 60 minutes after the order has been discarded.
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Built-in email marketing (free templates; mobile responsive)
WE offer a simplified integrated solution for sending email marketing to your customers. & nbsp;You can quickly and easily create lovely mobile-responsive emails using our email template to promote your products and your website. & nbsp;
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Facebook/Instagram/Pinterest sharing & structured data
Deeply embedded structured data to better control what is seen when a customer shares a webpage or product from your website to social media.
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Discount coupons (single-use, multi-use, member specials)
Easily create and manage single-use coupon, multi-use coupons, and member-special discount from your Flower Store In a Box dashboard. Use them to attract new customers, reward loyal ones, or run promotionslike $10 off a first order or a one-day flash sale of 20% off your entire website.
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Redeemable credit notes
You can easily apply credits to customers accounts that they can redeem them the next time they order online and have logged in. These are also an extremely useful way of rewarding repeat customers or giving credit for an order that went wrong rather than a refund.
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Product feeds: Google Shopping, Facebook, Getprice, MyShopping
We offer the ability to curate custom Google Shopping Feeds for sharing products to Google Merchant Centre.
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Custom Google Shopping feeds
We also provide a number of product feeds from your website so you can share your products with Google Shopping, Getprice and many other advertising platforms.
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Facebook Pixel & Catalogue (re-targeting/tracking)
Flower Store in a Box integrates seamlessly with the Facebook Tracking Pixel allowing you to tightly target advertising to Facebook & Instagram Users as well as use Facebook Shopping. What is the Facebook Pixel?The Facebook Pixel is a tool that allows you to better measure the effectiveness of your Social Media advertising on Facebook and Instagram. It does this by tracking how people use your website and then assisting you to better target your advertising. What does the Facebook Pixel allow you to do?- Track Sales on your website from Facebook ads
- Target people who have visited your website but not purchased (re-marketing)
- Build target audiences on Facebook to target your ads based on other users of your website
- Optimize your Facebook advertising.
Facebook CatalogueYou can link your Flower Store in a Box website with Facebook and share your products on Facebook and Instagram
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Enhanced GTM data layer & events (EEC: impressions, add-to-cart, steps)
For expert tracking of your website, performance & nbsp;Flower Store In a box integrates with Google Tag Manager to add enhanced e-commerce events into the Data Layer for tracking. & nbsp; This allows more advanced e-commerce tracking, which you can turn on when using enhanced e-commerce tracking with Google Tag Manager. & nbsp; This allows you to track: - Product Impressions
- Sales Data
- Add to Cart Data
- Purchase Data
- Steps to checkout Data
In addition you can also analyse your sales against more dimensions, including: - Product Position on Page
- Product Category Page
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Blogging module (inbuilt)
A simple to use blog module is included so you can post regular updates to your website and improve both the SEO and the return rates of the site.
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Site-wide notice bar for holiday periods
Display a prominent message across your website to inform customers of holiday closures, special hours, or important announcements. Keep your customers informed and reduce confusion during peak periods.
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Social Proof Widgets
We've just added three social proof widgets to Flower Store In a Box to help you build trust and drive more sales. - Recent Orders Widget
- Floating Google Star Rating Badge
- Floating Google Reviews Carousel
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Same Day Cut Off Countdown Timer
Show an automated countdown message encouraging people to order in a & nbsp;specific time frame linked ot your dashboard settings.
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Favicon
Edit and update your own Favicon!
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Social Media Sharing Icons
Curate which images are used when collection pages and other pages are shared to social media!
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Automated Members Loyalty Program
Automated Members Loyalty Program lets you & nbsp;set up automatic loyalty tiers & nbsp;for your customers & nbsp;, similar to how airline frequent flyer programs work. Each tier is based on the total amount a customer has spent with your store. As they reach specific spend thresholds, they're automatically upgraded to the next level and receive a personalised email (and optionally an SMS) congratulating them.
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Deep SEO and AEO Integration
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SEO compliant product & category structures
Every page on your site adheres to the best practices for the technical structure for SEO. & nbsp;Correct metadata, canonical links, headings and more.
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Per-page unique metadata (title/description) AI Assisted Tools
An AI-assisted tool to help you write and create valid meta titles and meta de s c r i p t ions.
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SEO Landing Page tool (suburb/keyword pages)
Create SEO-friendly suburb landing pages with ease that look and feel like your homepage and link back technically to your delivery suburbs listing. & nbsp;Integrated with local delivery structured data for & nbsp;maximum effectiveness
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On-site optimisation report (missing/dup titles & descriptions, thin content)
An SEO Tool to identify and fix missing metadata in an easy-to-use screen. & nbsp;Then generate AI-assisted metadata easily and quickly using the existing content from your website. - Missing Meta Titles
- Titles that are too long or too short
- Missing Meta De s c r i p t ions
- Meta De s c r i p t ions that are too long or too short
- Duplicate Meta Titles
- Duplicate Meta De s c r i p t ions
- Missing or thin content
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Real-time on-page SEO indicators (Red/Orange/Green)
Weve also made it easier for you to edit and create perfect content on your pages. A colour coded indicator will show you whether you are missing content, need to improve the content with more or less characters. Red Missing or too short Orange Content too Long or too Short Green Content OK
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Structured data JSON-LD (LocalBusiness, Products, Delivery, FAQ, ItemList)
Flower Store In a Box is built & nbsp; specifically for florists , so we go beyond standard structured data: - We automatically embed & nbsp;your delivery suburbs & nbsp;across the site
- Each suburb landing page gets its own structured data
- We integrate delivery page, opening hours, SEO suburb pages, and product availability into one consistent, AI-friendly format
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Suburb Landing Pages (local SEO targeting)
You can create keyword rich landing pages easily using Flower Store in a Box. You can even use the same Homepage template over and over again to make special keyword landing pages, then when you change your homepage all of the landing pages will change too!
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AEO FAQ tool (Answer Engine Optimisation, page-specific Q&A)
Flower Store In a Box has a deeply embedded AEO Answer Engine Optimisation Tool to help you create Frequently Asked Questions in the correct technical Structured Data Format. This is specifically for the new AI engines and is vital as AI becomes more dominant than Google.
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LLMS.txt (AI-focused curated sitemap)
To help with this shift, weve introduced something new for Flower Store In a Box customers: the LLMS.txt file. Think of LLMS.txt like a curated map of your website thats made just for AI tools like ChatGPT.
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Site speed optimisations (defer scripts, image optimisation)
The speed of your site is of significant importance for Google to view the quality of your site. To ensure that your site speed is good we have built the site software with speed issues in mind. We defer s c r i p t s were recommended, we optimize your product and other images.
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Mobile-first best practices (responsive, accessibility)
Google undertakes a mobile first search engine strategy, this means that they will value pages that are correctly coded to be viewed correctly on mobile devices more highly than pages not optimized. All websites we design are mobile optimized.
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Managing Customers
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Customer Management Dashboard
A simple-to-use Customer Management Dashboard allows you to get an overview of your customer base, members' levels, health of the members' logins and outstanding credits.
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Identify high-value & repeat customers
You can identify customers who have ordered multiple times or have sent the most money so you can reward them.
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Edit customer data & add notes
You can easily edit Customer details add notes to a customers record and then view the notes at any time. This is particularly useful if you have repeat customers that have special requirements.
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Issue & redeem credit notes
You can give customers credits towards their next order in lieu of refunds or to reward them. It will automatically debit down the amount as they spend it.
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Manual orders on behalf of customers
Using the Manual Order dashboard you can quickly look up and existing customer and start an order for them. All the billing details are pre-filled for you and all you have to enter is the recipient details and delivery date.
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Member levels for discounts & retention
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Automated Loyalty Program (tiers, spend thresholds, auto-upgrade)
Set up a fully automated loyalty program that rewards customers as they shop. Customers are assigned to tiers based on their total spend, and as they reach specific thresholds, theyre automatically upgraded to the next level. Each upgrade triggers a personalized email (and optional SMS) to celebrate their achievement. You can create multiple tierslike Bronze, Silver, and Goldand define unique rewards or perks for each levels.
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Loyalty notifications (email + optional SMS)
Instantly celebrate customer achievements with personalized emails and optional SMS alerts when they reach new loyalty levels or earn rewards, keeping them engaged and motivated to continue their loyalty journey.
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Segment customers by spend/level
You can segment customers into different members groups and allocate them different discount amounts for ordering.
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Outstanding credit notes reporting
Track all pending credit notes in one place, helping you manage customer balances efficiently and stay on top of refunds or store credits.
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Locked accounts list (unlock on request)
You can easily view and manage the locked accounts and unblock them as needed
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Member levels breakdown & counts
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Top Ten Customers (total purchase value)
You can easily view your top-spending customers so you can reward loyalty, offer special deals, and focus on your most valuable clients.
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Multiple Payment Options
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PayPal (recommended as universal trust option)
We recommend you use PayPal as one of your payment options, as it's one of the most trusted payment gateways in the world and offers you and the purchaser additional safety and fraud protection.
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Stripe with Apple Pay & Google Wallet
Integrate with Stripe and you can activate Apple Pay and Google Wallet!
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Square with custom location/team selection & 3DS
Use Square as your payment solution, and you can allocate the orders to a person and location in your Square account. & nbsp;You can also create a rule to activate 3DS authentication for orders over a pre-set amount to reduce fraudulent transactions.
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Afterpay (buy now, pay later)
Offer Afterpay on your website at the forefront of fast-growing payment options in the world!
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eWay
eWay is an Australian Payment Gateway that you can use to connect to your existing merchant facility and Amex Account.
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EFT / Accounts option
Designate specific customers as " Account " customers, and they can check out without using a credit card, and you can follow up on their payment in the dashboard later.
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Refunds via gateways (PayPal, Stripe, Afterpay, Square)
Where available, you can refund customers from the dashboard if they have paid by PayPal, Afterpay, Stripe or Square.
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Charge customers again
Where available, you can charge customers additional fees from & nbsp;the dashboard if they have paid by Stripe or Square.
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Credit card surcharges (optional, % by gateway)
Automatically add payment surcharges for Stripe, Square, and PayPal.
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Minimum order value
& nbsp;You can set a minimum order amount so customers can't check out until the order value exceeds this minimum threshold.
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Manage Workshop Sales & Events
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Workshops & events module (dashboard-managed)
The Events & Workshops module integrates perfectly with your Flower Store In a Box website. Bookings will appear in your orders section as delivered, and you can manage both events and attendees right from your dashboard.
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Multiple dates per workshop (location, trainer, capacity, price)
Each workshop can have multiple dates, and each date can have its own location, ticket price, number of attendees, and trainer. Once a date is fully booked, it will no longer be available, ensuring you never oversell an event.
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SEO optimised event pages
Each page is fully seo compliant with content, metadata and more. & nbsp;Which means more chances of your workshops and events showing up in Google and AI search tools.
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Two-step booking flow
A simple booking and checkout for your customers! They choose the date, how many tickets and the checkout and pay!
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Automated confirmations & reminders (email/SMS)
Custom content can be added to the confirmation and reminder emails for each event. Also , you can set up SMS and email reminders to keep your attendees informed, perfect for last-minute reminders or instructions on what to bring.
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Group communications to attendees
You can update all attendees by sending them a group email from the dashboard, perfect if some details have changed or you want to send an extra reminder of the details!
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Manual attendee add (no checkout required)
You can manually add people to any open date from the dashboard!
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Bookings appear as orders (delivered status)
Bookings are counted as " products " in your dashboard and will account for online or manual order sales.
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Reuse workshops seasonally (activate/deactivate)
You can easily make a workshop active or inactive so you can reuse it another time. & nbsp;Perfect for Christmas or seasonal workshops.
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Easily create Manual Orders for Delivery or Pickup
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Tablet-friendly manual order interface
The & nbsp; Telephone Ordering System & nbsp;is a streamlined, tablet-friendly interface inside your dashboard. It gives you one simple page for capturing all the details of a phone or walk-in order, while still applying the same business rules and integrations as online sales.
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Customer lookup (prefill billing; view history)
Searching for existing customers is easy or you can add a new customer as you create the order. For existing customers you are also able to quickly view their past orders all in one spot. The software integrates with credit notes for customers and will also calculate members discounts as well.
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Search products & categories; generic ?Florist Choice? items
You can now search for a product by name and view all your product categories in on easy spot. When you search for a product the results will be show on the screen as you type. Adding a generic product
You can create a generic product for example if someone calls in and wants $100 of florist choice flowers!
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In-store pickup flow (strip delivery fields; pickup time options)
If you choose the In Store Pickup, the screen will remove all the delivery address information and just ask for the customer's & nbsp;name and the customer's & nbsp;pickup name / phone number. It also integrates with the pickup time options, and these are based on your new pickup date and times. This activates when you choose the pickup date
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Delivery flow (auto-calc costs; weekend/date surcharges; override allowed)
When you choose delivery and enter the address the software will automatically calculate the delivery cost for you. You also have the option of choosing delivery times the same as your website and you can have internal only delivery costs as well. You can also overwrite the delivery cost if you need to charge something totally custom for a specific order! Also integrates with weekend or date surcharges
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Accept payments via gateway or record in-store cash/card
You can choose to enter the credit card and use your payment gateway on the website, or accept payment in store by card or cash, and still process the order! You can also create a & nbsp;customer account to follow up later.
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Bypass website cutoffs/suburb restrictions for controlled exceptions
If you need certain orders to override standard delivery cutoffs or suburb restrictions when necessary. Manual order gives you flexibility to handle special cases, ensuring important orders can still be fulfilled without affecting regular restrictions.
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Integrates with credits & member discounts
Fully integrates with the credits that your customer has and will also apply their correct member's discount
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Gift Vouchers
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Native gift voucher module (no third-party app)
When someone purchases a voucher, they can choose to have it sent to the recipient via SMS or email. The checkout process is streamlined, so the customer only has to enter their billing information and the recipient's contact information, and then pay. And, for added convenience, the customer can even pre-order the voucher for a specific date. They can choose when they want the voucher to be sent, making it perfect for special occasions like birthdays.
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Custom amounts or up to 8 preset values
Customise how your voucher works, offer set amounts you add or allow the customer to choose a custom amount. & nbsp;Great for controlling your risk for outstanding vouchers.
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Custom voucher image & text
Choose your own image and enter your own content for the gift voucher page! Be in control of your branding!
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Streamlined purchase (billing + recipient details only)
Simple, streamlined checkout: choose the receipt details and amount, & nbsp;then proceed directly to & nbsp;payment to complete the purchase. It's nice and easy for your customers to make a purchase!
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Schedule delivery date (same day or 7am on chosen date)
The customer can choose whether they want the voucher sent immediately & nbsp;or select a future date. Great for pre-ordering a gift for someone specific and having it sent on that date!
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Email delivery everywhere; SMS for AU numbers
You can have the voucher emailed to the recipient or sent to the recipient's phone via sms in Australia (extra costs for SMS).
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Voucher redemption adds store credit to account
When a customer redeems a gift voucher, they must create an Amber's profile on your site, and they will be credited with the full amount of the voucher. & nbsp;They can then use the credit until it is fully utilised.
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Manual redemption via dashboard/manual order
You can manually redeem the voucher in the dashboard on behalf of & nbsp;the visitor and credit their account.
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Voucher reports (purchased, redeemed, status)
Easy to review sales data so you can see the number of vouchers sold along with the total value of vouchers and outstanding credits!
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Set voucher validity/expiry rules
You can set how many years the customer has to activate the gift voucher. Once activated the account is credited with this amount in perpetuity until the credit has been exhausted.
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Invoicing & Accounts
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Account payment type (Pay by Account at checkout)
One of the standout features of Flower Store In a Box is the flexibility it offers to your customers. Once tagged as " Account " customers, they can log into your website and create and manage their own orders. This self-service functionality empowers your customers and integrates seamlessly with your workflow.
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Advanced invoicing settings (due date defaults)
You can edit the following settings: - Configure Due Date
- Customise Automated Statements
- Set up Automated Invoice Reminders
- Personalise Email Reminders
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Account invoices & statements (automated schedules)
In the Flower Store In a Box Dashboard, you have the option to send automated statements to your customers based on different timeframes. These statements display all customer activity and are exclusively sent to customers marked as " account " customers.
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Automated invoice reminders (weekly/monthly/quarterly/yearly)
In the Flower Store In a Box Dashboard, you can choose to enable invoice reminders to be sent automatically once the invoices become overdue. This feature helps to remind customers about their outstanding payments and encourages timely settlements.
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Dashboard payments against invoices
To accept payment for a specific invoice in the Flower Store In a Box Dashboard, follow these steps: - View Outstanding Invoices in the Account Screen:
- Go to the Account screen where you can view the list of outstanding invoices.
- Click the Icons for Accepting Payments:
- Look for the icons or buttons associated with accepting payments for each invoice. Click on the appropriate icon for the invoice you wish to process
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Edit account orders; manual credits
The acciunst orders integrate fully with your existing members' discounts and members' credits.
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Highlight Account option on tax invoice
You can additionally add highlights to account invoices so they can be more easily identified.
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More Features
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Dashboard logs with rollback (template history)
Because we all make mistakes, there are expensive log files of everything that gets done on your website dashboard. This is particular importance if you change a template and break something, you can always just roll back to the previous version!
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Extensive help files; phone & email support
We have extensive help files on using the dashboard so you can be confident of managing your website. In addition we also have outstanding telephone and email support for you!
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Custom web hooks (cart add, checkout save, delivery calc, payment, TY page)
In addition to being able to customize the visual elements of the site and the ecommerce funnel, we can also add custom features at specific web events that are called web hooks. The web hooks in Flower Store In a Box include: - When a product is added to the shopping cart
- When the checkout is saved
- For Delivery Cost calculations
- On the payment option page
- On the thank you page
The sorts of things that may be added are things such as a validation of a special offer for a specific date / location only. Or you may want to add in an extra giveaway like a Free Chocolates of a Free vase. This is done using web hooks and mean that we can add in custom features just for your site that do not affect the rest of the software! Further information on customization can be found here
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Public API (orders, customers, status updates, products)
You can share your order data with our easy to use API, you may for example if you want to export all financial data to your finance system you can set up the API to do this for you. The API can also be integrated with a variety of third party solutions to: - Search and view Order Details
- Update Order Status
- Search Customers.
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Multiple users with audit logs
You can add as many users to your dashboard as you would like and there are logs of every action so you can audit access if you need to.
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Template history & rollbacks (break-safety)
Because we all make mistakes, there are expensive log files of everything that gets done on your website dashboard. This is particular importance if you change a template and break something, you can always just roll back to the previous version!
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IP address blocking
Additionally, we can block IP addresses that are causing issues and whitelist others!
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Cloudflare integration
We fully integrate with Cloudflare as the CDN of choice to speed up your website and offer additional levels of security. (additional costs).
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Easy Store Detail Management
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Store address & contact info
Easily manage and display your store's address, phone number, email, and other contact details so customers can reach you quickly and conveniently.
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Opening hours management
Easily manage and update your business's trading hours.This ensures customers always know when your store or services are available, helping to manage expectations and improve user experience.
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Cut-off times (same-day/weekend)
Easily set cut-off times for same-day and weekend orders, so customers can only place orders that can be fulfilled on time. This helps manage your workflow, reduces missed deliveries, and keeps operations running smoothly
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Blocked dates (public holidays, closures)
You can easily block dates when your business is closed, such as public holidays or special closures, to prevent orders or bookings on those days
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Structured data updates (auto-refresh)
Our software has a highly local, delivery-specific, structured data format that we have designed explicitly for florists!
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Pickup rules & locations
You can enable in-store pickup by first setting the pickup locations. You can also, set the available pickup times for customers, including options for same-day or weekend pickups, and define cut-off times for each option. And make this pickup time option mandatory during checkout.
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Delivery rules (suburb-based)
Easily manage which suburbs or postcodes you deliver to. You can mark specific areas as unavailable for same-day delivery, set cut-off times for orders, and block deliveries on certain days of the week. If you have multiple store locations, you can assign particular suburbs to specific stores for efficient order allocation. Then can apply delivery charges by suburb or postcode and restrict deliveries to selected areas, giving you full control over your delivery operations
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Managing Your Flower Store In a Box Account
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Manage billing details
Easily manage your billing information, including payment methods, billing address, and account details for your account.
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Access current & past invoices
Easily access and review all your current and past invoices in one place, helping you track payments, monitor account activity, and manage your records efficiently
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Submit & track support requests
You can add support requests for any queries or tasks and track their progress easily.
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Update login & security settings
Easily update your personal details, email, and password, and enhance account security with two-factor authentication
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Manage business information (name, address, phone)
Easily manage and update your business information, including name, address, and phone number
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Add/remove users & set access levels
You can add users to your account and manage their access levels by assigning user types. - Webmaster:The webmaster has access to all options of managing your website
- Limited:A Limited user has accesss to the main pages and catalogue only
- Shopping:A Shopping user only has access to your product catalogue and order management
- Driver:A Driver only has access to orders they have been asked to deliver
- In Store:In Store User has access to the Telephone Ordering and members
- Florist:In Florist has access to orders they have been given to make
- Workflow:Workflow has full access to the workflow order management
- Florist Workflow:Florist Workflow has limited access to the workflow order management, and only their own allocated orders
- Store Workflow:Store Workflow has limited access to the workflow order management for their store once allocated, also has access to manual ordes, in store pickup and driver lists for the store
- SEO:Access for SEO Firms that does not include Finanacial or order information
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Audit activity via dashboard logs
Track all account activity through detailed dashboard logs. Monitor actions taken by users, changes made, and system events to ensure transparency, security, and accountability
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