Why Us?

Why Choose Flower Store In a Box for your ecommerce florist website?

Choosing a partner to build your florist website is extremely important, they will become your trusted technology partner, confidant and guide for your business. Helping guide and nurture your business to get the best possible outcome online!

So we’ve put together some reasons why you should choose us as that trusted website partner!

Over 25 Years of ecommerce floristry experience

We’ve been in business for over 25 years since 2001.  We’ve been working with all manner of florists all over the world, from small florists with kiosks to large multinational florists that have multiple locations across the country.

We understand what it means to sell flowers online

This is a really important one, selling flowers online is not the same as selling say a dress or a top.  The way customers find your site, the way customers interact with a florist site and the information required to create a floral order is unique, and we get that uniqueness.

We've already built the features you want

In 99% of the case that feature that you really need for your online florist, has probably already been built tested and is working straight out of the box, so you don't have to pay more to have it "customised".

Flower Store In a Box is unique to sell flowers online

We sell our very own product, it’s not software that we have bought from somewhere else and “hacked”.  We have lovingly written every line of code and designed every interaction.  This means that the software already has all the features you need to sell flowers online such as:

  • Delivery Dates for Ordering
  • You can block dates you don’t deliver too
  • Same Day ordering cut off times
  • Additional Card Message for the recipient
  • Recipient’s Phone number
  • Delivery Runsheet (printable as well)
  • In Store Pickup Runsheet (printable as well)
  • Easily mark a colour of a product out of stock without making the whole product out of stock
  • Stock Inventory and automatic Out of Stock notifications
  • Holiday mode blocking dates between two dates
  • Manual Order System
  • Weekend Delivery Surcharges
  • Date Surcharges and Charge a special flat fee for a specific date IE Mothers Day
  • Timed Delivery Costs and rules
  • In Store Pickup times and rules with different In store Pickup cut off times
  • Delivery Suburbs
    • Make a suburb invisible / visible
    • Make a suburb not available for Same Day ordering
    • Different same day cut for suburbs such as distant suburbs
    • Different Suburbs Delivery Costs
  • Choose In store or Delivery on Shopping Cart Summary Page
  • Alcohol checkbox to confirm the customer / recipient are over 18 years of age
  • Restrict sales that are only alcohol
  • Show the Suite / Hospital Room optional
  • Address type changes the labels that are required
  • Restrict orders to only specific categories IE Valentine's Day
  • Make some products only availabke not same day

Proven Track Record

We have a proven track record of working with florists, our customers have made well over $500 Million dollars in online sales though us.  We know what works when selling flowers online and we guide you in the same strategy is working currently for customers all over the world.

Delivery Management & Routing Web App!


We will save you money in the long run

Our solution will save you money in the long run, because you will not need to “upgrade” every time a bug in your software is fixed, we do all of this as part of your monthly fee. Your site will also not “break” when new security features are added.

We are constantly evolving our software features for you

We spend a great deal of time reviewing what is working online for florists and then we spend time building new features into our solution that you can use.  As technology changes we change as well.  Technology has certainly changed since we built our first florist website.  In fact we were the very first company to offer mobile interfaces for ecommerce websites over 10 years ago!

Over the last year alone we have moved everyone to our newest Cloud Based Website Dashboard and have added:

  • In built Image Optimization
  • Speed Optimization tools
  • FREE email Marketing
  • Inbuilt SEO Analysis Tools

FREE Banners & Assistance for Mother’s Day, Valentines Day and Christmas

One of our big things we do is every Mother’s Day, Valentines Day and Christmas is design a library of banners for our customer’s website that we will then customize and put on your website, this is just part of the service we offer.

Excellent Ongoing Support

We are a small business and we understand other small businesses, the other thing we understand is that you are a florist and not a “geek” like us, so we try and make it as easy as possible for you.  That means we have video tutorials, email support and yes we even like to talk on the phone!

We are not your typical website development company, we’ve made a huge investment in your florist industry and want to help you grow your business.

Why not contact us now to discuss how Flower Store In a Box can assist you?

How long has Flower Store In a Box been in business?
Flower Store In a Box has been in business since 2001 — over 25 years. In that time we have worked with 700+ florists across Australia and internationally, helping them generate more than $500 million in online sales.
Is Flower Store In a Box built specifically for florists?
Yes. Every line of code in Flower Store In a Box has been written for florists. It is not a generic e-commerce platform adapted for floristry — it is purpose-built from the ground up to handle the unique requirements of selling flowers online.
What makes selling flowers online different from selling other products?
Flower orders have specific requirements that generic platforms do not handle well: customers need to choose a delivery date, cut-off times apply for same-day orders, some dates must be blocked, card messages need to be captured, and delivery zones must be restricted to suburbs you can actually reach. Flower Store In a Box handles all of this out of the box.
Do I need to pay extra to get florist-specific features?
No. Features like delivery date selection, same-day cut-off times, suburb delivery zones, recipient card messages, and delivery runsheets are all included in every package. You are not paying for plugins or add-ons to get the basics working.
How many florists use Flower Store In a Box?
Over 700 florists across Australia and internationally use Flower Store In a Box as their website platform. Together they have generated more than $500 million in online flower sales through the platform.
What kind of support does Flower Store In a Box provide?
Flower Store In a Box provides ongoing technical support by phone, email, and online. Support is provided by a team that understands floristry — not a generic help desk. Online help documentation is also available for common tasks.
Does Flower Store In a Box handle website hosting?
Yes. Hosting is included in the monthly fee of $99.95 per month. You do not need to arrange separate hosting or manage servers.
Can Flower Store In a Box handle peak periods like Valentine's Day and Mother's Day?
Yes. The platform is built for high-demand trading periods. You can set date-specific surcharges, restrict available products to seasonal ranges, apply delivery cut-offs by suburb, and block dates you cannot fulfil — all without developer help.
Is Flower Store In a Box only for large florist businesses?
No. The platform works for florists of all sizes — from single-location boutique florists to multi-location operations. Packages start from $1,200 for a DIY setup and scale up depending on how much setup support you want.

Why not contact us now to discuss how Flower Store In a Box can assist you?

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