Managing flower orders is very different from shipping standard products — timing, delivery, and communication are everything. Flower Store In a Box gives you an order workflow designed just for florists, so every bouquet moves seamlessly from Pending to Delivered while keeping senders reassured every step of the way. Whether you run a single store or manage multiple shops or workshops, you can choose the workflow that fits today and grows with you. Allocate orders to florists or drivers, capture notes, edit delivery details on the fly, and keep everything flowing smoothly through a dashboard built for busy flower businesses.
Fulfilment is streamlined with mobile-friendly run sheets for deliveries and pickups, printable card messages that include recipient details, and role-specific dashboards for staff and drivers. If you use couriers, you can connect directly with services like The Courier App, Go People, Sherpa, ZippyKind, or Detrack and see real-time updates flow straight back into your dashboard. Prefer in-house drivers? Simply assign jobs with a tap and track each handoff until the flowers are in the customer’s hands.
Communication is handled automatically. A full suite of florist-specific email and SMS notifications keeps customers in the loop without you lifting a finger. From instant order confirmations and “ready for pickup” alerts, to “on the way” and “delivered” messages, customers know exactly what’s happening and when. Pre-order reminders go out automatically on the morning of delivery, helping reduce those “Has my order left yet?” calls. You control the wording and brand voice, and while emails are free, SMS is billed per message.
Behind the scenes, powerful reporting tools give you visibility across your operation — track sales trends, average order values, members vs non-members, and even recover abandoned orders. Setup is straightforward: select your workflow, add locations and users, connect couriers if needed, link suburbs to stores for automatic allocation, and run a quick test order. Whether you’re a solo florist or a multi-location business, Flower Store In a Box keeps production, delivery, and customer communication tightly coordinated, so you spend less time chasing orders and more time delighting customers.
Choose the approach that fits your business today and grows with you: a simple workflow for single-store setups, or an advanced workflow for multi-store or workshop operations. Allocate orders to stores, florists, or drivers; capture notes; edit delivery details when plans change; and trigger customer notifications at the right moments so senders know when their gift is on the way, and when it`s arrived.
Advanced Workflow enables you to allocate orders to specific florists, locations, and drivers.
You can then change the status according to your internal processes:
Printed if you print the order for fulfillment
Relayed If you have sent this order to another florist for the making
On Route if the order has been made and is on route the recipient
Delivered when the order has been delivered
Quite often the delivery details for an order will need to be changed, the recipient may not be working that day or the address may be wrong. You can edit the order easily and change the delivery details.
Keep track of important details by adding private notes to orders. Internal notes are visible only to your team, making it easy to share updates, reminders, or special instructions without affecting customer-facing information.
The dashboard has a delivery run sheet for each date so you can quickly view all the orders that need to be delivered for a specific date.
This is also printable
The dashboard has an in store pickup run sheet so you can keep track of the orders for in store pickup with the pickup times requested and the status of the order.
A new feature especially for florists is the card printing feature where we can assist you setting up a card print design with the card message, recipient name / phone and address. This is especially useful if you have a busy online florist and dont have time to hand write the cards.
Different User Roles will have different dashboard screens to limit what they can see and do.
We integrate natively with a number of Courier Solutions, including Go People, The Courier App, ZippyKind and Detrack
Allocate orders to a specific driver, and they can manage the orders from pickup to the doorstep. They can create runs, take photos of the delivered order, create notes and mark as delivered and or undelivered.
Customer Notifications Built for Florists
One of the perennial challenges for florists accepting orders online is keeping the customer informed at every stage of the order life cycle. To lift customer satisfaction ? and cut down on ?Has my order left?? calls ? Flower Store In a Box includes a full suite of & nbsp; automated SMS and email notifications . These can be customised for delivery or in-store pickup orders, and triggered either automatically or when you update an order status in the dashboard.
These notifications are short, clear, and configurable. You can add your own wording, brand voice, or even a shortened link to a delivery information page (via a service like & nbsp; Bitly ) to provide more detail. Emails are included at no cost, and SMS is billed per message.
In the advanced workflow, marking an order as "Made" can trigger a notification to let the customer know it`s ready for collection.
As soon as a driver or courier picks up the order, an automated SMS or email can be sent to say it`s on the way.
When an order is marked Delivered in the dashboard (by you, a driver, or a courier integration), a confirmation message goes straight to the customer.
On the morning of a pre-booked delivery or pickup, the system can automatically send an SMS letting the customer know their order will arrive or be available today.
Flower Store In a Box provides extensive reporting for your online sales. You can generate reports that provide a visual summary of a date range or specific date with the following:
There is a new report called Failed Orders where you can view orders that have not been successful, this report is useful is someone calls you and says they were unable to complete their order online and you want to assist them in completing the order.
You can export order data in CSV format from your website dashboard to import into your financial systems.
Drew and the team from Flower Store in a Box have always been helpful and responsive to ensure our online retail platform looks professional and results in sales. They're always willing to go the extra mile for us, we really appreciate their expertise.
Why not contact us now to discuss how Flower Store In a Box can assist you?
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