Wix or Squarespace Vs Flower Store In a Box
There are a lot of free or “cheap” DIY website builder programs online, Wix and Squarespace being the most popular.
However as a florist you should avoid using these services as they will not give you, or your customers the online experience that they expect.
Wix / Squarespace eCommerce are not suitable for floristry ecommerce
Florist websites are unique and they require specific features for people buying flowers:
- Delivery dates
- Limited Suburbs to deliver to
- Blocked delivery dates
- Card messages
- Same day cut off for orders
- Different Delivery Addresses
Just to mention a few features that are absolutely required.
If your florist website allows an order to be placed that you can’t fulfil you will end up with poor customer reviews that will negatively impact on your business name!
You don’t control the branding unless you pay more
Unless you are on a paid account, Wix and Squarespace will show ads on your website. It’s not great for branding if you don’t have your own domain name it will look like are not a professional company.
That also counts if at the bottom of your site is says:
Powered by Wix / Squarespace.
Consumers associate both of these brands with cheap and unprofessional businesses.
You have to do it all yourself
Both Wix and Squarespace are DIY platforms which means you have to spend a significant time investment to set up your site.
With Flower Store in a box apart from your content and products we do it all for you!
You still have an incredible dashboard with Flower Store in a Box to manage all of your content.
Google Doesn’t like these platforms and won’t rank your site
If you are wanting to attract customers through Search Engine Optimization you may as well forget it if you are using Wix or Squarespace.
These platforms are built for the way they look and they don’t adhere to Google’s requirements for SEO.
Wix sites are Slow to load
Because of the technology that is used to make the site (JavaScript) the sites can take up to 10 seconds to load. By then your potential customer has gone to your competitor by then.
These platforms create pages with “code bloat” which is a nice way of saying there is just too much extra code on the page that also slows things down.
They might be free to start with but they can get expensive quickly
You may sign up to the free version, but then realize you need the paid version ($24USD a month) then you need to add apps which also cost more.
By the time you have spent all the time designing the site it’s more expensive every month than Flower Store In a Box.
Flower Store In a Box is the prefered florist ecommerce platform
Flower Store In a Box is a fully featured ecommerce solution that’s been developed specifically for florists.
It’s jam packed with all the features required to professional sell flowers online and market your website. It’s trusteed by hundreds of florists across the globe and our customers have transacted hundreds of millions of dollars through us.
The initial cost might be more than Wix or Squarespace but in the long term Flower Store In a Box is cheaper and will get better results!
- Delivery Dates for Ordering
- You can block dates you don’t deliver too
- Same Day ordering cut off times
- Additional Card Message for the recipient
- Recipient’s Phone number
- Delivery Runsheet (printable as well)
- In Store Pickup Runsheet (printable as well)
- Easily mark a colour of a product out of stock without making the whole product out of stock
- Stock Inventory and automatic Out of Stock notifications
- Holiday mode blocking dates between two dates
- Manual Order System
- Weekend Delivery Surcharges
- Date Surcharges and Charge a special flat fee for a specific date IE Mothers Day
- Timed Delivery Costs and rules
- In Store Pickup times and rules with different In store Pickup cut off times
- Delivery Suburbs
- Make a suburb invisible / visible
- Make a suburb not available for Same Day ordering
- Different same day cut for suburbs such as distant suburbs
- Different Suburbs Delivery Costs
- Choose In store or Delivery on Shopping Cart Summary Page
- Alcohol checkbox to confirm the customer / recipient are over 18 years of age
- Restrict sales that are only alcohol
- Show the Suite / Hospital Room optional
- Address type changes the labels that are required
- Restrict orders to only specific categories IE Valentine's Day
- Make some products only availabe not same day
Can I use Wix or Squarespace for a florist website?
You can build a basic website on Wix or Squarespace, but neither platform supports the features florists actually need: delivery date selection, suburb delivery zones, same-day cut-off times, blocked dates, and card messages. Allowing customers to place orders you cannot fulfil is a real risk with these platforms.
Are Wix and Squarespace free for florists?
Free and entry-level plans on both platforms display ads and do not allow a custom domain name, which looks unprofessional. To remove ads and use your own domain you need a paid plan. Even on paid plans, you still lack the florist-specific features that Flower Store In a Box includes as standard.
Does Wix or Squarespace rank well on Google?
Wix and Squarespace are primarily designed around visual appearance rather than search engine performance. Wix sites in particular tend to load slowly, which Google penalises in rankings. Flower Store In a Box is built with SEO as a core consideration, including suburb landing pages that target the search terms florists actually get found for.
Do I have to build my own florist website on Wix or Squarespace?
Yes — both are DIY platforms. You are responsible for building the site, loading products, configuring any available e-commerce settings, and troubleshooting issues. With Flower Store In a Box, the setup is handled for you (depending on your package), and ongoing support is provided by a team that understands floristry.
What happens if a customer places an order on Wix or Squarespace that I cannot fulfil?
Because Wix and Squarespace do not have florist-specific checkout logic, customers can place orders for dates you do not deliver, suburbs outside your zone, or with missing delivery details. This leads to cancelled orders, refund requests, and negative reviews. Flower Store In a Box prevents invalid orders at checkout.
How does Flower Store In a Box compare on branding to Wix and Squarespace?
With Flower Store In a Box your website carries your brand only — no third-party branding, no 'Powered by' footers, and no platform ads. Your domain, your design, your brand.
Is Flower Store In a Box more expensive than Wix or Squarespace?
The upfront cost is higher, but the total cost is competitive when you factor in what you actually get. Wix and Squarespace charge ongoing fees for a generic platform without florist features. Flower Store In a Box costs $99.95 per month ongoing and includes hosting, support, and all the florist-specific functionality you need to trade properly online.
Can Wix or Squarespace handle suburb delivery zones?
No. Neither platform has native suburb-level delivery zone management. Florists need to control which suburbs they deliver to, at what price, and with what cut-off times. Flower Store In a Box manages all of this per suburb.
