There are a lot of free or “cheap” DIY website builder programs online, Wix and Squarespace being the most popular.
However as a florist you should avoid using these services as they will not give you, or your customers the online experience that they expect.
Florist websites are unique and they require specific features for people buying flowers:
Just to mention a few features that are absolutely required.
If your florist website allows an order to be placed that you can’t fulfil you will end up with poor customer reviews that will negatively impact on your business name!
Unless you are on a paid account, Wix and Squarespace will show ads on your website. It’s not great for branding if you don’t have your own domain name it will look like are not a professional company.
That also counts if at the bottom of your site is says:
Powered by Wix / Squarespace.
Consumers associate both of these brands with cheap and unprofessional businesses.
Both Wix and Squarespace are DIY platforms which means you have to spend a significant time investment to set up your site.
With Flower Store in a box apart from your content and products we do it all for you!
You still have an incredible dashboard with Flower Store in a Box to manage all of your content.
If you are wanting to attract customers through Search Engine Optimization you may as well forget it if you are using Wix or Squarespace.
These platforms are built for the way they look and they don’t adhere to Google’s requirements for SEO.
Because of the technology that is used to make the site (JavaScript) the sites can take up to 10 seconds to load. By then your potential customer has gone to your competitor by then.
These platforms create pages with “code bloat” which is a nice way of saying there is just too much extra code on the page that also slows things down.
They might be free to start with but they can get expensive quickly
You may sign up to the free version, but then realize you need the paid version ($24USD a month) then you need to add apps which also cost more.
By the time you have spent all the time designing the site it’s more expensive every month than Flower Store In a Box.
Flower Store In a Box is a fully featured ecommerce solution that’s been developed specifically for florists.
It’s jam packed with all the features required to professional sell flowers online and market your website. It’s trusteed by hundreds of florists across the globe and our customers have transacted hundreds of millions of dollars through us.
The initial cost might be more than Wix or Squarespace but in the long term Flower Store In a Box is cheaper and will get better results!
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