The web has changed rapidly and having a good website is no longer enough, you need a website that responds to any given screen or device. We now offer the Innovator Package that wraps everything you need into one amazing package that will make sure you are embracing not just today's but future technology too.

Pay in 12 monthy installments of $1000

Support & Hosting $99.95 a month (once live)

Contact us!

Innovater Website Package - For large and ambitious florist!

An ecommerce website designed from scratch using our internationally recognized ecommerce solution. Unlimited Products and Categories, we will add up to 200 products for you. We will build and write up to 40 SEO Suburb Landing Pages with up to 200 unique words on each suburb. Customized business rule changes included (up to three) IE extra delivery charges or fees, new payment gateway integration.The Innovater Package is also designed with a little bit more flexibility in the way we can design and add custom business processes into your website.

We can add in special offers and special features into your ecommerce experience to make your website even more unique and compelling for you and your customers.

Some of our Innovater Package Clients

SEO Content Included in the Innovator Package

  • Product Category Descriptions up to 100 unique words
  • 40 x SEO Suburb Landing Pages with up to 200 words of unique quality content

Innovator Package Pricing

Innovator Setup $1000 x 12 months *10% discount if paid upfront

Then $99.95 a month ongoing which will include quarterly SEO indicative reviews.

Opportunities for SEO Suburb Pages

The majority of people use search terms that include the suburb of the delivery location for example:

Flowers St Marys

Flowers Delivered St Marys

Florist St Marys

This will then encourage google to rank you for these suburb searches.

What results should you expect?

Within three months you would expect to see upwards movement in the targeted keywords, especially the suburb based landing pages. In our experience we have seen these sorts of keywords / key phrases reach the first page.

However there are no guarantees as SEO is encouragement to gain rankings. At the end of the day what we are doing is all the things that Google tells us to do to get rankings in a controlled and evidence based approach.

But all of our customers who have done all of these things have seen an increase in sales and rankings.

Overview of what exactly SEO is in real terms today

Search Engine Optimsiation is the practice of encouraging the search engines to rank a website favorably for chosen keywords and keyphrases. We primarily focus on the Google Search Engine as they lead the pack in the technical requirements for a website.

In essence what we are trying to do is to tell google that your website is relevant, unique and authoritative for the specific keywords.

We do this in several ways:

1. Technical structure of the code

2. Including the correct sort of technical content on the website

3. Specific content 

4. Fix any and all missing content and other issues

5. Organic and Social Reach

1) Technical structure of the code

The technical structure is important and is how google “sees” your website as google sees your website in code. So we make sure that the structure is all correct and that the content is accessible for mobiles.

2) Including the correct sort of technical content on the website

Every page of your site must have:

· Meta Title

· Meta Description

· Heading 

· Content

It must all be unique from page to page and in the correct length, be grammatically correct and be relevant to the purpose of the page.

3) Specific content 

For florists the keywords targeted are most generally to with the locations they deliver and the words flowers / florist.

To do this we create special landing pages for each suburb you deliver to, with a mix of content that is totally unique and a formulaic content that defines and describes the area.

These are then linked from your where we deliver page so they have relevance to the search engines and to people using the website.

5) Organic and Social Reach

Lastly we link you to your social media accounts and suggest that you encourage your customers to like your website and products as this creates what is known as “social reach”.

Why choose a Flower Store In a Box Innovater Package?

Content is probably the singe biggest issue after the technology that will get you properly ranking in Google, and that's why the Innovater Package now includes SEO content

Success Story

Drew and his team have been incredibly efficient, straight forward and practical. They ́re response time is great - a very important factor for me which i had not experienced in my time of working with other web developers. They have a great sense and knowledge of what the best possible customer experience would be, and implement this in every step of their design process, which results in extremely user friendly pages.

Fardiyah Dickie
eCommerce Consultant

Included Features

Cloud Based Dashboard
Backup every 24 hours
Designed specifically for florists
User Tracking
Ongoing Support & Development
Integration with Google Adwords, Analytics and Search Console
Unlimited Admin Dashboard Users

Design Options

Mobile Responsive Website
Florist Specific Product Pages
Florist Specific Checkout Process
Image Galleries

Florist Shopping Cart Checkout

Block Delivery Dates
Accept In Store pickup but no deliveries
Holiday Mode
Weekend Delivery Surcharges
Date Surcharges for Special Dates
Restrict Alcohol Only Sales
Alcohol Checkbox
Restrict Orders for Special Events
Block Delivery Dates
Block Suburbs for Dates
Customisable Delivery Times & Costs Options
Extensive Category Management
Site Notice to stop people ordering for holiday periods
Different cut off dates for different days of the week
In Store Pickup Option
Customisable In Store Pickup Times
Customisable In Store Pickup Times
Different In Store Pickup Cut Off Times
Authority to Leave Option
Customised Card Message Suggestions
Optional Purchase Order
Account & Wholesale Customers

Product Options

Fully SEO Compliant product structure
Products can be in unlimited categories
Up to 8 price points per product
Ability to set a special price
Ability to turn the product in our out of stock
Remove out of stock from being visible
Ability to turn the product in our out of stock
Make Colour out of stock
Add-ons for upselling on the product page
Alcohol Toggle for Google Shopping compliance
Manage Categories and order categories in menus
Manage Ordering of categories
Make category visible or invisible on your website
Multiple Images for each product
Different image for each product colour
Products Unlimited
Product Categories Unlimited
Add recipe to the product for relaying
Stock Inventory Management

Order Management

Delivery Run Sheet by Day
In Store Pickup Run Sheet by Day
Extensive Sales Reports
Extensive workflow for managing orders
Delete / Refund Orders
Add Notes to an order
View and search for all historical orders
Manual telephone orders through the dashboard
Custom emails can be sent for on route, processing and delivered
Relay orders by email to other florists with recipe details
Create and Manage lists of other florists you send orders to
Edit Order Details
Refunds (PayPal, Stripe, Afterpay, Square)
Charge Account Again (PayPal, Stripe, Afterpay, Square)
Card Printing
SMS Order Notifications for You and Customers


Automated Google Review Module
Cart Abandonment Emails
Integration with email marketing application
Full Facebook, Instagram, pinterest integration for sharing products
Discount Coupons
Members Levels for discounts and customer retention
Export product list to Google Shopping, Facebook, Getprice, My Shopping
Custom Google Shopping Feeds
Facebook Pixel and Catalogue
Enhanced Google Tag Manager Events
Redeemable Credit Notes

Delivery Calculations

Flat Rate Charge
Cost calculated on delivery Suburb / Postcode
Make Suburb Visible / Invisble
Cost calculated on delivery Suburb / Postcode
Different same day cut off for each suburb
Make a Suburb as not same day delivery
Free Delivery for a Coupon
Free Delivery for a Product or Category

Customer Management

Customer Management Dashboard
Identify high value and repeat customers
Edit customers data
Add notes to customer data
Add Credit Notes for Customers
Manual telephone orders for customers

Online Payment Options

Google Wallet

Search Engine Optimisation

SEO Compliant Product Structure
SEO Compliant Product Category Structure
Widget shows how the product, category, webpage will display on Google
Each Page has structure for unique SEO compliant Metadata
SEO Landing Page Tool

Social Media Optimisation

Site Page Caching
Facebook Structured Data product pages
Instagram Structured Data product pages
Pintrest Structured Data product pages

Third Party Integration

API to export customer, order and product data
Export Product feeds for many popular aggregate websites
Export order data to import for popular finance packages

More Features:


Dashboard to manage your website and orders


Unlimited user access

Payment Options

Integration with one of many listed payment gateways


SSL security certificate for first 12 months to encrypt your website**


Telephone, email and online support during business hours


Professional designed & customized banners for Mother’s, Valentines & Christmas Day

Free Marketing Tools

FREE email marketing tools and templates

SEO Tools

FREE SEO tools for maximizing your online search presence

Ongoing Innovation

We are constantly innovating and adding new features that you can unlock!

All Accounts are for a minimum of 12 month contracts

** Automatically charged at $149 per 13 months after the first year.

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