eCommerce websites for Florists

Flower Store In a Box is an eCommerce website solution for selling flowers online, specifically designed for florists to extend your business from bricks to clicks.

Designed and constantly improved over the last 25 years, we are the world leaders in online floristry with customers across Australia, the USA and Europe. In that time we have helped our customers turn over in excess of $500 Million Dollars Online.

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Success Story

We have benefited significantly from the Flower Store in a Box format and its broad and deep functionality. In addition, Drew & the team go out of their way to be helpful and responsive to our (many) questions and requests.

We highly recommend them and look forward to continuing our partnership.

Eric Delph, Business Manager, Gabriela Wakeham Floral Design, NYC
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Flower Store In a Box The Results


$500M+

More than HALF A BILLION Dollars in our client revenue


3 Continents

Customers in 3 Continents


$124.08 Per Order

Average Order Value $124.08


1.27 Items

Average Items per order 1.22

Built for Florists

Florist Ecommerce, Made Simple

An all-in-one ecommerce platform built specifically for florists, with powerful tools for online sales, marketing, order management, and everything you need to grow your flower business.

Explore Features
Florist arranging flowers
Blush Botanica desktop preview
Blush Botanica mobile preview
Design Themes

Premium Florist Website Themes

Explore professionally designed florist website themes created to combine beautiful modern styling with powerful ecommerce functionality. Each theme is responsive across desktop, tablet, and mobile, helping you create a polished shopping experience while making it easy to refresh the look of your Flower Store In a Box website.

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Bloomkeeper

Florist Marketing, Made Simple

Grow your florist business with marketing tools designed specifically for the floral industry. Bloomkeeper helps florists improve their online visibility, strengthen local SEO, track performance, and get discovered more easily across Google and AI-powered search.

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Bloomkeeper Marketing Toool
Delivery Management
Delivery Management

Smarter Florist Deliveries

Make flower delivery easier with a mobile app designed to simplify driver routing and delivery management. Florists can organise delivery runs, optimise routes, update order statuses, and capture proof of delivery, helping teams save time and provide a smoother experience for customers.

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Security and Privacy

We are committed to the security and privacy of all our customers and we ensure that every website is encrypted using 256 encryption with the most up to date SSL Certificates. This protects both your end customer and you our customers.

Our Partners & Integration

We partner with a wide variety of organizations to provide the best possible end to end solution for your online florist. The integrations include:

Why should florists embrace ecommerce for florists?

More and more customers are turning to the Internet to do their shopping, and no where is this as apparent as buying flowers and gifts for friends and loved ones.

In this age of immediate need, customers don't have the time to go into their local florist and make a selection, instead they turn to the Internet and order online.

If you are not online with an eCommerce website YOU ARE MISSING OUT ON THESE SALES!

We are Constantly Innovating

We are constantly innovating with new features and services as technology changes rapidly so are we and by extension so are our customers. We were one of the first companies in the world to offer as standard a mobile interface for online flower sales for our customers almost a decade ago. We are also one of the only providers of custom iPhone & iPad applications for florists to take maximum advantage of mobile commerce.

We are Passionate about Supporting Florists

We are extremely passionate about supporting florists build their own brands online and compete against the "Order Gatherers" by proving websites for florists that are proven to be effective with all the features and flexibility that end consumers expect when choosing flowers.

Australian Based with an International Reach

We might be home grown & built in Australia, but we have a significant international customer base who understand that we are the undisputed leaders in online floristry. We offer exceptional value to our customers with functionality for your florist website that is unrivalled by any other company.

Outstanding Support & Assistance

We understand that our customers are the most important part of our business and we help support them as much as possible. When you come on board and get a Flower Store In a Box Florist Website you are getting the benefit of 15 years working in online Floristry and a commitment to delivering results for your business!

Latest Blog Posts

Bloomkeeper Is Here

Bloomkeeper Is Here

Meet Bloomkeeper: the world’s first marketing platform built specifically for florists. Not generic SEO software with a flower icon slapped on it.
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Delivery Suburb List Update

Delivery Suburb List Update

We've updated how you show your delivery suburbs on your website. Here's why a properly structured delivery list matters for Google, AI search, and Bloomkeeper.
Read more

Why not contact us now to discuss how Flower Store In a Box can assist you?

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What is Flower Store In a Box?
Flower Store In a Box is a purpose-built e-commerce platform for independent florists. It provides everything a florist needs to sell flowers online: a professional website, online ordering with florist-specific checkout logic, order management tools, SEO features, and ongoing support. It has been in business since 2001 and is used by 700+ florists.
Who is Flower Store In a Box designed for?
Flower Store In a Box is designed for independent florists who want to sell flowers online professionally. It suits single-location florists through to multi-location operations, in Australia and internationally.
How does Flower Store In a Box help florists compete online?
The platform gives independent florists the same quality online ordering experience as large flower relay networks, with full control over their own brand. Features like suburb delivery zones, same-day cut-offs, and delivery date selection help florists take orders they can actually fulfil — and avoid the ones they cannot.
What is a suburb landing page and why do florists need one?
A suburb landing page is a dedicated page on your website targeting a specific suburb — for example, 'Flowers delivered to Newtown' or 'Florist Newtown'. These pages help Google rank your site for local searches, which is how most customers find a florist online. Flower Store In a Box offers suburb landing page packages as an add-on.
How long does it take to get a Flower Store In a Box website live?
The timeline depends on your package. The fully-built Innovator package can be launched faster because the setup is done for you. DIY packages depend on how quickly you complete the configuration. Your Flower Store In a Box team can give you a realistic timeline based on your chosen package.
Does Flower Store In a Box work for florists outside Australia?
Yes. While Flower Store In a Box is based in Australia and has a strong Australian customer base, the platform works for florists internationally. Delivery date logic, suburb zones, and checkout features are not Australia-specific.
What payment gateways does Flower Store In a Box support?
Flower Store In a Box integrates with major payment gateways including Stripe and eWAY. Customers pay securely by credit card at checkout. Afterpay integration is also available.
How much revenue have Flower Store In a Box florists generated?
Florists using Flower Store In a Box have collectively generated more than $500 million in online sales through the platform since 2001.

Flower Store In a Box is a website ecommerce solution for florists to sell flowers online.

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