Use Apple Business Connect to promote your business

Published: Friday 23 August 2024

Use Apple Business Connect to promote your business

If you're looking to boost your website's visibility and drive more sales, there's a handy trick that often gets overlooked: adding your business to Apple Maps using Apple Business Connect.

Sure, Google Maps is the go-to for many, but don't underestimate the number of people using Apple Maps!


Just like Google Business Profiles, Apple offers Apple Business Connect, and the best part? It’s free and straightforward to set up. Here’s how to get started:

Setting Up Apple Business Connect

  1. Create an Account First things first, head over to Apple Business Connect and hit that "Get Started" button.

  2. Add Your Business Location Use the search bar to find your business location. Once it pops up, select it.

  3. Confirm Your Business Location Double-check your details:

    • Country/Region
    • Street
    • Unit, Suite, etc. (Optional)
    • City
    • State
    • Zip Code

    You can even drag the pin on the map to ensure it’s perfectly positioned over your main entrance or enter the exact coordinates.

  4. Add Details About Your Location Apple Maps might already have some pre-filled info about your business, but you can update it. You can also set your primary category and add additional ones. For example, if you run a board game café, you could list “Café” as your primary category and “Board Game Store” as an additional one. Don’t forget to add your website link!

  5. Add Your Company Details Enter your legal company name and address. If your company address is the same as your location, just check the box.

  6. Verify Your Business Now for the verification. You’ve got two options:

    • Phone Call (Instant) – Get a call at your business location's number.
    • Document Review (Up to 5 Days) – Upload an official document, like a lease or utility bill.


Once you’re verified, you can start updating your business info, adding showcases, photos, and more.

And that’s it! You're all set to make the most out of Apple Business Connect and give your business an extra boost. Happy updating!

Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 30 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: Marketing

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What is Apple Business Connect and why should florists use it?
Apple Business Connect is a free tool from Apple that lets you manage how your florist business appears in Apple Maps, Siri, and other Apple services. Claiming your listing means customers using Apple devices can find your correct details when searching for a local florist.
How do I set up my florist business on Apple Business Connect?
Go to businessconnect.apple.com and sign in with your Apple ID. Search for your business, claim the listing, and verify your ownership. From there you can update your business name, address, phone number, hours, photos, and category.
Is Apple Business Connect free for florists?
Yes. Apple Business Connect is completely free. There is no cost to claim or manage your business listing.
How does Apple Maps affect local search for florists?
A significant number of customers use Apple Maps or Siri to find local businesses, particularly on iPhones. If your florist business does not have an accurate listing on Apple Business Connect, customers searching for a local florist near them may not find you or may find incorrect information.
What information should I update on Apple Business Connect for my florist business?
Update your business name, address, phone number, opening hours, website URL, photos of your shop and arrangements, and your business category. Make sure your delivery suburb or service area is clear so customers know if you cover their location.
Does having an Apple Business Connect listing improve my local SEO?
It improves your visibility on Apple platforms specifically, which is separate from Google search. With iPhone being the most common smartphone in Australia, maintaining your Apple Business Connect listing is a simple step that makes sure you are findable across all major platforms.
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