Flower Store In a Box Blog for Ecommerce Florists

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 30 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Email & SMS Marketing Now Simpler, Smarter & More Powerful

We have just rolled out a major upgrade to both Email Marketing and SMS Marketing inside Flower Store In a Box, making it easier than ever to stay connected with your customers and drive repeat sales.

New Cart Abandonment Feature!

To enhance your cart abandonment strategy, we've introduced an improved cart abandonment marketing tool with cool new features just for florists!

Updated Product Catalogue View in the Dashboard

When you open a product collection, you'll now see a brand new card-style layout designed to make managing your products faster and easier.

Smarter Review Requests: Turn Every Order Into More Sales

Reviews are one of the biggest drivers of online conversions, and now collecting them is easier, smarter, and more powerful.

New Notification Features to Improve Customer Experience (and Save You Time)

We’ve just rolled out a powerful set of new notification features inside Flower Store In a Box — designed to make your life easier, improve customer communication, and streamline your order process from start to finish.

Beautiful New Email Templates – Designed to Impress

All customer-facing emails can now use our brand new email template framework, giving you greater control over how your emails look and feel.

We’ve made some exciting updates to our Pop Ups feature inside Flower Store In a Box, giving you far more flexibility when it comes to promoting important messages, highlighting key offers, and driving customers to the pages you want them to visit.

Understanding Category Restrictions

Category Restrictions allow you to control exactly which products customers can purchase for specific delivery dates, helping you avoid overselling, manage rising costs, and guide customers toward the right product ranges.

Mother's Day 2026 – Get Your Website Ready

With less than 5 weeks to go, now is the time to prepare your florist website for Mother’s Day.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Next