Flower Store In a Box Blog for Ecommerce Florists

Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 30 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

New Florist Website Design Tools: AI Assistant & More

New Florist Website Design Tools: AI Assistant & More

New Flower Store In a Box design tools for florists: a chat-based AI Design Assistant, logo background removal, carousel banners and live preview. Plus what's coming end of July.
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Florist Marketing Guide 2026: How to Get More Flower Orders Online

Florist Marketing Guide 2026: How to Get More Flower Orders Online

Proven florist marketing tactics: SEO, Google Business, AEO, Google Ads, social and email. Built on 25 years and $500M in client sales.
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Brand New Themes, Page Builder and Website Designer Now Available

Brand New Themes, Page Builder and Website Designer Now Available

we are launching a major step forward on the design side, and we are getting very close to launching something truly revolutionary on the marketing side.
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Email & SMS Marketing Now Simpler, Smarter & More Powerful

Email & SMS Marketing Now Simpler, Smarter & More Powerful

We have just rolled out a major upgrade to both Email Marketing and SMS Marketing inside Flower Store In a Box, making it easier than ever to stay connected with your customers and drive repeat sales.
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New Cart Abandonment Feature!

New Cart Abandonment Feature!

To enhance your cart abandonment strategy, we've introduced an improved cart abandonment marketing tool with cool new features just for florists!
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Updated Product Catalogue View in the Dashboard

Updated Product Catalogue View in the Dashboard

When you open a product collection, you'll now see a brand new card-style layout designed to make managing your products faster and easier.
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Smarter Review Requests: Turn Every Order Into More Sales

Smarter Review Requests: Turn Every Order Into More Sales

Reviews are one of the biggest drivers of online conversions, and now collecting them is easier, smarter, and more powerful.
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New Notification Features to Improve Customer Experience (and Save You Time)

New Notification Features to Improve Customer Experience (and Save You Time)

We’ve just rolled out a powerful set of new notification features inside Flower Store In a Box — designed to make your life easier, improve customer communication, and streamline your order process from start to finish.
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Beautiful New Email Templates – Designed to Impress

Beautiful New Email Templates – Designed to Impress

All customer-facing emails can now use our brand new email template framework, giving you greater control over how your emails look and feel.
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