Flower Store In a Box Blog for Ecommerce Florists

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 30 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Setting Up Your Website for Valentine's Day 2026 A Timed Strategy

As we do every year at this time, we’re already looking ahead to Valentine’s Day, which is now just under six weeks away.

Looking Back on 2025 and Where We’re Heading in 2026

Preparing Your FSIAB Website for the Christmas & New Year Break

The Christmas and New Year period is one of the busiest — and then quietest — times of the year for florists. Taking a few minutes to prepare your website properly can prevent customer confusion, reduce support requests, and protect your SEO.

Introducing New Ecommerce Dashboard Metrics for Florists

Powerful insights tailored to how real customers shop for flowers online.

Christmas Banners & Updated AI Agent

We’re excited to announce that the 2025 Christmas banners are now available, and even better, they’re launching as part of a brand-new system for choosing, customising, and managing banners inside your Flower Store In a Box dashboard.

Building Forms with the New Forms Module

AEO (Answer Engine Optimisation) & SEO for Florists

Automated Members Loyalty Program

Automated Loyalty Program for florist websites — designed to reward your loyal customers and boost repeat business, all without lifting a finger.

Enhanced Product Page Template for Florists

This week, we’re excited to roll out a brand-new enhanced product page template—designed to provide your customers with more detailed product information, clearer visual cues, and improved usability.

Digital Marketing Guide for Florists Updated December 2025

This guide has been written with the benefit of decades of experience building florist eCommerce websites and working with hundreds of florists. I have updated this guide to reflect the current best practices and approaches to generating sales results.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next