Flower Store In a Box Blog for Ecommerce Florists

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 30 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Mother’s Day Marketing for Florists – 2025 Edition

Mother’s Day is, without a doubt, one of the most important sales events of the year for florists. Here is a guide for marketing in 2025

Mother's Day Florist Website Setup 2024 Edition

It's crucial to begin preparing your website for Mother's Day and ensuring your marketing strategies are in place.

2025 Mothers Day Banners

Please find a selection of banners we have prepared for use on your Flower Store In a Box website for Mother's Day 2025.

Setting your website up for Valentines Day 2025

Updated eCommerce Sales Dashboard & Streamlined Header

We’re excited to announce updates to the existing features of our dashboard, including enhanced user tracking and more accurate sales conversion rates and introducing a significant visual update to the dashboard experience, starting with a trial of a ne

Christmas Settings for your florist business!

With just under seven weeks until Christmas, now is the time to start planning your holiday marketing for Christmas and New Year. I’ve curated top tips to ensure your website and marketing efforts are optimized for the Christmas season.

Are You Wasting Money on Facebook & Instagram Retargeting?

Discover how to optimize your Facebook and Instagram retargeting strategy and avoid wasting ad spend. Learn tailored tips for florists and other businesses to target effectively, boost conversions, and make the most of your marketing budget.

New Carousel Display for Google Reviews: Showcase Up to 100 Reviews Effortlessly!

This feature allows you to showcase up to 100 recent reviews right on your page—no longer limited to just four reviews.

Stop Thinking Like a Florist and Start Thinking Like Your Customers

One of the biggest challenges I face is helping florists move past their intricate visions for how they want their websites to function. They often forget one key perspective: the customer’s.

Events & Workshops Module Now in BETA Release!

We’re excited to announce the BETA release of one of our most requested features: the ability to create events and workshops directly on your Flower Store In a Box website and accept payments seamlessly.

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