New Florist Website Design Tools: AI Assistant & More

Published: Friday 26 June 2026

New Florist Website Design Tools: AI Assistant & More

A few weeks ago we released the biggest website design upgrade in the history of Flower Store In a Box: brand new themes, a rebuilt Page Builder and over 160 page elements. (If you missed it, here is the original announcement: Brand New Themes, Page Builder and Website Designer.)

Honestly, we were not ready for the response. So many florists jumped in, refreshed their sites and sent us feedback. So we got straight back to work. Here is what is new, based on what you told us.

Chat to your site: the new AI Design Assistant (experimental)

Our new AI Design Assistant lets you restyle your whole-site look just by chatting to it. It works on your main template and overall colour scheme: move your logo, add or reposition your cart icons, change your footer, add a phone number to the header, and more. (The sections inside individual pages are handled by the AI Page Builder.) It currently works with our newer themes, and it is experimental, so your feedback genuinely shapes where it goes next.


Live preview while you edit

You can now see your pages update as you edit them. What you see is what you get, so you can design with confidence and publish when it looks right.

Upload and perfect your own logo

Upload your logo in the AI Assistant or the Design Dashboard, and we will remove the background and tidy it up for you, so it sits perfectly on your new theme. Live now and working beautifully.

A new banner builder, now with carousels

In your Design Dashboard under Banners, you can build beautiful banners and upload multiple images for a rotating carousel, a simple way to showcase more of your work front and centre. It also compresses your images automatically, so your site stays fast.

Tip: if a page layout already includes a banner with a text overlay, swap it for a no-overlay banner to use the carousel.

A video walkthrough

We are putting together a short, free-form video showing how to use the new design tools, from managing page elements to hitting publish. 


Still on one of our older themes?

We highly recommend updating to a new theme. It is the easiest way to modernise your site, and it unlocks everything above. Your products, categories, pages, customer accounts, orders, SEO content and settings all stay exactly where they are. Everything stays put while your site gets a stunning modern refresh.

Prefer something simpler?

The new themes are flexible. Once you have chosen one, it is easy to remove page elements and pare it back to a clean, simple look if that is what you prefer. You are in control of how much, or how little, you show.

We are here to help

If you would like a hand customising your theme beyond what you can work out yourself, or you have any questions at all, just submit a support request from your dashboard. We are always happy to help.

See what is available

Getting started

Log in to your dashboard and either click the Design Dashboard in the menu, or use the AI Assistant in the header and ask it to help. You can also go straight to Design → Themes.

And the big one: the Florist Marketing Platform

The Florist Marketing Platform we have been building lands by the end of July. Built specifically for florists to automate SEO, AEO, content creation, AI visibility, ranking analysis and organic growth, so you can stop spending thousands on agencies that do not understand the florist industry. We believe it will change how florists approach online marketing. Stay tuned.

Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 30 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

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Can I change my florist website`s design myself?
Yes. With the new themes, the Page Builder and the AI Design Assistant you can restyle your whole site, edit pages with drag-and-drop, and change your colours and layout, no developer needed.
Will I lose my products or content if I change theme?
No. Your products, categories, pages, customer accounts, orders, SEO content and settings all stay exactly where they are. Only the look changes.
What is the AI Design Assistant?
A tool you can chat to that restyles your main template and colour scheme, moving your logo, adjusting cart icons, changing your footer and more. It currently works with our newer themes.
Are the new design tools included?
Yes, the new themes, Page Builder and AI Design Assistant are part of your Flower Store In a Box dashboard.
What if my site uses a fully custom design?
Have a quick chat with our team before applying a new theme, just submit a support request from your dashboard.
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