Over the last several months, we have received quite a few emails asking why we have not been in touch as much this year.
The answer is simple.
We have been busy building.
When we survey florists around the world and ask what would help them grow their businesses, two requests consistently come out on top:
- Better website design tools and more control over their websites.
- Better marketing tools that actually deliver results.
The good news is that we are launching a major step forward on the design side, and we are getting very close to launching something truly revolutionary on the marketing side.
The Florist Marketing Platform Is Coming Soon
Over the last 25 years, we have watched florists spend thousands of dollars on SEO agencies, marketing consultants and third-party services that rarely understand the florist industry and often fail to deliver meaningful results.
Our upcoming Florist Marketing Platform has been built specifically for florists and is designed to help automate and simplify SEO, AEO (Answer Engine Optimisation), content creation, AI visibility, ranking analysis, competitor tracking and organic growth.
This is not another generic marketing tool.
It has been built from the ground up using florist-specific data and insights gathered from hundreds of florist websites.
We believe it will fundamentally change how florists approach online marketing and significantly reduce the need for expensive external SEO services.
More on that very soon.
The Biggest Website Design Upgrade We Have Ever Released
Today, we are excited to announce one of the biggest website design updates in the history of Flower Store In a Box.
This update includes:
- Brand new modern website themes
- A completely redesigned Page Builder
- Powerful drag-and-drop page design tools
- Over 160 page elements
- Professionally designed page layouts ready to use
Best of all, you can apply a brand new theme to your existing website without losing your products, categories, pages, customer accounts, orders, SEO content or website settings.
Everything stays exactly where it is while your website receives a stunning modern refresh.
Beautiful New Themes Designed for Florists
Our new themes have been designed specifically for florists and modern ecommerce.
Each theme includes professionally designed layouts for:
- Homepage
- About Us Page
- Delivery Information Page
- Contact Page
- Wedding & Events Page
- General Content Pages
Whether you prefer something elegant, luxurious, modern, minimalist or highly visual, there is a theme to suit your business.
A Brand New Page Builder
We have completely rebuilt the way pages are designed and managed.
You can now quickly apply professionally designed layouts to existing pages or create entirely new pages from scratch.
For those who want complete creative freedom, you can build pages yourself using more than 160 individual page elements including:
- Hero banners
- Content sections
- Image galleries
- Testimonials
- Product showcases
- Team profiles
- Call-to-action blocks
- Contact sections
- Promotional content
- Video content
- And much more
Simply drag, drop and customise.
AI Assisted Design
Not sure where to start?
Our AI Design Assistant can help guide you through selecting and configuring a theme that matches your branding and business style.
Creating a professional-looking website has never been easier.
See What Is Available
Want to explore the new designs before making changes to your website?
Browse Our New Themes
Explore Page Layouts
Browse Over 160 Page Elements
Getting Started in Your Dashboard
Getting started is easy.
Simply log in to your dashboard and either:
- Click the new Design Dashboard option in the menu
- Use the AI Assistant in the header and ask it to help you update your website design
You can also access the new tools directly via:
Design > Themes
From there you can browse themes, preview layouts, customise colours and start transforming your website in minutes.
Important Information for Custom Designed Websites
If your website currently uses a fully custom-designed theme, we generally do not recommend applying one of the new themes without first discussing it with our team.
For websites using one of our standard themes, upgrading is straightforward and can dramatically modernise the look and feel of your website.
If you would like assistance selecting a theme, updating your colour scheme or refreshing your website design, simply submit a support request through the dashboard.
Available Now
These are some of the most beautiful website designs we have ever released, and we cannot wait to see what our florists create with them.
And stay tuned.
The Florist Marketing Platform we have been building may just change the way florists think about SEO forever.
