To grow online sales, you need more than raw numbers — you need to understand how customers move through your store, where they get stuck, and what drives them to buy. Flower Store In a Box puts all of this insight directly into your dashboard, with powerful sales and performance tracking tools designed specifically for florists. No third-party plugins required - just clear, visual data you can act on right away.
Every visitor journey is logged and displayed as an easy-to-read flow chart, showing referral source, page path, and any checkout errors along the way. When a customer says, “my order wouldn’t go through,” you can instantly pull up their session, see exactly what happened - from cut-off times and suburb restrictions to stock availability - and guide them to a solution. At the same time, your dashboard gives you at-a-glance performance metrics: sales, average order values, top products, member vs. non-member behaviour, and your top customers by lifetime value.
We’ve refined conversion reporting to exclude bot traffic (which can make up over 90% of florist website hits), giving you a true picture of human engagement. Flexible reporting ranges, export options, and customer-level insights like credit note balances and loyalty levels round out the toolkit. Combined with Quick Add, Manual Orders, and integrated support right in the header, Flower Store In a Box gives you complete visibility and control — so you can track performance, troubleshoot issues, and make better business decisions without ever leaving your dashboard.
Beyond troubleshooting, the redesigned & nbsp; dashboard experience & nbsp;gives you powerful insight into how your business is performing. At a glance, you can see:
We`ve also refined the way we calculate & nbsp; sales conversion rates . Using machine-learning filters, automated bot traffic is removed, giving you a clearer picture of real human engagement. This is especially important, since bots can make up more than 90% of traffic on florist websites.
Review the number of unique visitors and the sales conversion rate in the e-commerce dashboard.
We actively use machine learning to filter out non-human bot traffic to give a more accurate sales conversion rate.
Every & nbsp; visitor`s & nbsp;journey is logged and displayed as a & nbsp; visual flow chart , showing exactly where the customer came from (Google, Bing, Facebook, Instagram, direct, etc.), which pages they visited, and & nbsp; any & nbsp;errors encountered . & nbsp; If & nbsp; any, & nbsp;they saw at checkout. This means when someone calls saying & nbsp; ? the & nbsp;checkout & nbsp; didn`t & nbsp;work,? & nbsp;
You & nbsp;can pull up their session, view the exact error they encountered ( such & nbsp; as cutoff & nbsp;times, suburb restrictions, or product availability), and guide them & nbsp; directly & nbsp;to a solution.
With flexible reporting timeframes (today, week-to-date, month-to-date, calendar year, financial year, or custom ranges), export options, and new header tools like Quick Add, Manual Order, and integrated support requests, Flower Store In a Box ensures you have everything you need to track performance and take action, & nbsp;without leaving your dashboard.
Export data from your dashboard to CSV so you can analyse it in other platforms!
Drew and the team from Flower Store in a Box have always been helpful and responsive to ensure our online retail platform looks professional and results in sales. They're always willing to go the extra mile for us, we really appreciate their expertise.
Why not contact us now to discuss how Flower Store In a Box can assist you?
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