WORLD’S FIRST “SCRATCH AND SNIFF” ONLINE FLORAL STORE TECHNOLOGY LAUNCHED

Published: Monday 1 April 2019

WORLD’S FIRST “SCRATCH AND SNIFF” ONLINE FLORAL STORE TECHNOLOGY LAUNCHED

Sydney, AUSTRALIA – 1 April 2019 - In a world’s first invented in Australia, customers will be able to ‘scratch and sniff’ their computer or mobile screens and smell the fragrance of a floral bouquet they are looking to purchase from an online florist store.

Website Smell Attunement Device

Flower Store in a Box, an Australian company created the new “iFloralFragrance Online” technology over the last five years in conjunction with flower growers in Australia. Participating online florists will only require a special “Flower Nose Attunement Device” which much like the nose of a canine beagle, samples the delicate signatures of the floral arrangement and encodes these into a database.

When the customer views the floral arrangement online, they can scratch the screen and the code will oscillate the temperature and visible light of the screen to produce the correct floral scent. Much like a room deodorizer when it is turned on, iFloralFragrance Online reproduces a lovely floral where the technology uses heat and light in customized ways to create the unique floral notes.

Scratch and Sniff Web Products

The iFloralFragrance Online was produced by florist ecommerce website software provider, Flower Store in a Box. Managing Director, Drew Wentzel said, “We are really excited about the potential uses for this patented technology as it allows any humble florist in the world to recreate a customer experience through scent. Imagine being able to apply this in other industries such as food delivery. You choose exactly which order online for dinner and smell as you are about to order it.”

Wentzel added, “Flower Store in a Box is offering this to our customers as we see this as an opportunity to increase the conversion rate of online flower sales in a very saturated and competitive market. However, we’re hoping that customers will use this technology for the purpose it was built for. We’ve had customers joke they could use this to send stink bomb messages to jilted lovers and that is not what we intend iFloralFragrance to be.”

The proprietary software does not require any additional plugins or downloads for the end user. An online demo of iFloralFragrance can be found here:

http://smelly.enflexion.com.au

Flower Store in a Box offers a full ecommerce platform to florists to sell flowers to customers anywhere in the world. Established in 2001, it has processed online sales in excess of A$100 million since it was launched.

For further information, please contact:

Drew Wentzel

media@enflexion.com.au

Tel: 1300 730 560

 

Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 25 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

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Read more
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