Running a successful ecommerce florist can be tough work without the right kind of support. In addition to needing to have the best website for selling flowers online from Flower Store In a Box. We've curated the top Free and Paid Tools that we recommend you use, in many cases we use these tools ourselves to run this business. Some of these tools are for florists just starting out in ecommerce whilst others are for the more established online stores. But every one is well worth the time to read about and see if you can use them on your website!
1) Google Analytics
Virtually the Gold Standard in website analytics, it's easy to use and if you do need support there are self paced courses or even full day courses. 
2) Google Tag Manager
GTM is a must if you want to embed third party plugins into your website such as tracking codes. You can add them all through GTM and it will manage them for you. https://www.google.com/analytics/tag-manager/ 
3) Google Console (Formerly known as Webmaster Tools)
If you want to know the health of your site, look for issues with broken links use this free service from Google and link it with your Google Analytics for more details information.
4) Canva (Free and Paid)
Canva is the incredibly easy to use application to make compelling graphics for your website and advertising. From Banners, to blog headings to ideas for emails etc.
- Easy to use
- Offers Free & Paid Stock Images
- Thousands of templates to choose from
5) Stripe
Accepting Credit Cards is a fundamental part of doing business online and we integrate with a wide variety of payment gateway. However our favorite is Stripe, as they are simple to use and simple to set up an account with.
- Accept ALL credit cards
- Integrates directly into your website
- Free and easy to set up
6) Moz (Free with Trial)
Managing your Search Engine Optimisation is a full time job sometimes just trying to keep up with the on site optimsition. Moz is the perfect tool for you to:
- Manage your on site SEO
- Identify Keyword opportunities
- Track Keywords
- Track your performance against your competitors
7) Optin Monster (Free & Paid)
Have you ever seen those pop ads that seem to materialize to get you to sign up to a mailing list or other offer when you are on a website for the first time?
- Pop Ups on exit
- Increase signups to your marketing lists
We use Optin monster to take the guess work out of when and how to use the pop ups. https://optinmonster.com
8) Kraken.io (Free & Paid)
You should always optimize your images before you upload them to the website and we use the excellent service Kracken! If you are a Flower Store In a Box customer your images are automatically optimized!
- Optimize individual images
- Upload a zip file of multiple images
9) Instagram (Free)
For florists looking to create a buzz not just about their online sales but for events and wedding flowers you simply cannot go past Instagram! https://www.instagram.com
10) Pexels (Free)
If you are looking for free stock images then Pexels is the ultimate collection for you! https://www.pexels.com 
11) iStock Photos (Paid)
The gold standard for stock images is iStock, but they can be expensive! https://www.istockphoto.com/au 
12) Pixlr
If you need to edit an image but don't have Photoshop you can use Pixlr instead, it's like a fully online version of Photoshop.
- Extremely powerful online image editing tool
- Free to use!
13) Deep Etch (Paid)
If you want to make your product images zing and remove the backgrounds the online service Deep Etch is perfect! http://www.deepetch.com 
14) Facebook (Free & Paid)
The ubiquitous Facebook should definitely be in your marketing arsenal but you should not use it to drive day to day floral sales.� Instead use Facebook to drive reviews and awareness about your floral services. https://www.facebook.com 
15) Google Reviews (Free)
How often do you ask your customers for a review on your Google Place? It's a totally free service and you will end up with a star rating when you advertise on google adwords: https://support.google.com/business/answer/3474122?hl=en 
16) Google Adwords (Paid)
We really cannot stress how important advertising is for your floristry business. From years and years of experience we know it works. But beware you really need to know what you are doing with Google Adwords or you can end up losing a lot of money! https://adwords.google.com/intl/en_au/home/#?modal_active=none 
17) Hootsuite (Free & Paid)
If you are using social media such as Facebook, Pinterest and Instagram you should think about using Hootsuite to manage all of your social media accounts from one spot. With Hootsuite you can:
- Post to over 35 social media networks
- Schedule Posts
- Measure your social reach
18) Buzzsumo
If you are doing any sort of content marketing to drive traffic to your website you should be using Buzzsumo to help you identify content and topics to create.
- Search and see the most popular posts on your topics
- Find social media followers that share articles on your topics
19) Crazy Egg (Free & Paid)
If you want a visual way of seeing where your customers click and how they interact with your website Crazyegg is perfect. It offers:
- Heat Maps of user interactions
- Scroll map Reports
- AB Testing to improve customer retention
20) Flower Store In a Box (Paid)
Of course we can't go past making sure you know how great our very own ecommerce platform for florists to sell flowers online. 
Conclusion There are literally thousands more tools out there but these are the tools that we use on a daily basis or we highly recommend them to our customers. Do you have more tools that you think we should tell our florists about? If so why not contact us?
