Christmas Day is not always considered a marketing opportunity for florists, however a little marketing can ensure a late year bump in sales and profits, but it's often left to the last minute to prepare your website for the holiday season. In this quick marketing guide we outline the quick marketing activity that your should do to get your website ready and get people to purchase from you for Christmas Day.
Christmas Day Landing Page & Products
The first and most important task to get done is to create and load your Christmas Day range on your website. If you are a member of one of the relay networks you can use their Christmas Day range, otherwise you can take and prepare your own range of Christmas Day products. Don't worry if you don't have a specific Christmas Day range you can repurpose other products.
- Click here for a tutorial on adding a product category
- Click here for a tutorial on adding a product
You don't need a huge range for Christmas Day just somewhere between 6 12 products is ideal.
Christmas Day Menu Item
It's also time of you to add the Christmas Day Menu to your main navigation menu of your website. You will probably need a hand doing this so give on of our team a call or enter a support request for a team member to do this for you. After Christmas Day we recommend that you keep your Christmas Day range linked for next year, but just link it from the footer of the website.
Christmas Day products on your homepage
Your homepage is most often the landing page for your website and for this reason you should make sure that you have some or all of your Christmas Day products on your homepage. We don't generally recommend that you replace all of your Homepage products with one category as this can reduce the sales conversion rate for non Christmas Day Sales.
- Click here for a tutorial on changing product category for your homepage
- Click here for a tutorial on adding products to your homepage
Christmas Day Banners & Christmas Day Marketing Message
You should have some sort of marketing Theme of Message for your Christmas Day Period and this should be carried over from your website to your physical store. You should have at least one banner created for your homepage and possibly also your Christmas Day Landing Page. We have created some very cool generic banners for you to choose from for your website. They can be the same banner if you like, but they can also be slightly different too.The homepage banner can encourage people to browse the Christmas Day Range whilst the Christmas Day Landing Page can encourage people to buy and not miss out. You can choose a message like: Don't miss out on Christmas Day flowers order by the 23rd of December to have the flowers delivered before Christmas Day
Email Marketing for Christmas Day
Email marketing is a reliable mainstay for Christmas Day for florists. However it should be done sparingly. A good timetable would be: 4 weeks before Christmas Day 2 weeks and then 1 week. A good marketing email should have a compelling call to action more than simply Buy flowers for Christmas Day. Scarcity or fear of missing out works well: Only 20 days till Christmas Day or Book now for your Christmas Day Flowers or miss out. Another great example is to offer a discount for people booking flowers 4 weeks out rather than the week before.
Christmas Day PPC Advertising
Target your Google Adwords and Facebook advertising to target people looking for Christmas Day Flowers delivered in your area. You should use the Christmas Day Landing Page with your Christmas Day banner, marketing message and Christmas Day products as the target of your PPC advertising campaign.
Social Media
You should also remember to promote your Christmas Day range on your social media campaigns. The trick here is not be too over the top and annoy people with your Christmas Day promotions. Promote the Christmas Day holiday with banners, links to your website and Christmas Day range or if you have a particularly unique Christmas Day floral arrangement you can link to that too. This is really just the start of you Christmas Day online Marketing ideas for your online florist.