In this week's lesson we give you the low down on Search Engine Optimization and the industry tips and tricks. Search Engine Optimization or SEO is one of the most important online marketing tactics that you can undertake.
As a general rule there are three methods of marketing online:
SEO or Search Engine Optimization is the art of convincing Google and other search engines that your site is relevant for your chosen keywords. The first thing you will need to achieve SEO greatness is a well-designed website that is Search Engine friendly.
Google and the other search engines want to serve up the most relevant results for the terms searched. This means that sites must actually be relevant to the search terms.
Gone are the days of old when it was a matter of stuffing a page full of keywords building a couple of links to the page and having Google rank your website well.
These days it's all about the quality, length and relevance of your content that affects your ranking. At the end of the day Google and the other search engines are aiming to deliver the most relevant search results and exclude pages which are not of high quality or relevance to the topic. So what does this actually mean?
Well the first thing is every page of your site needs to have quality content on every page and lots of it too. If you have an ecommerce website with 100 products and only 50 of them have descriptive unique content this will bring your overall rankings down.
Every page regardless of whether it is product page or an article page must have content. If it doesn't then you either need to hurry up and write some content or remove the page from being indexed until it does have content.
Back in the bad old days of SEO you could have almost any content on a page and so long as your headings and page titles were relevant the page would be ranked highly. Now the content has to be relevant and grammatically correct as well.
How long is a piece of string? 200 words? 500 words? 1000 words minimum per page? There is no hard and fast rule but the more content per page the better.
Whilst farms of SEO landing pages where people try to target every single keyword or key phrases with an individual page may be passe if they are content less they are still fantastic ways of targeting keywords if they have unique content. But unique content is around 500 to 100 words of totally unique content.
Take a look at the way Urban Flower is targeting locations that they deliver to by building landing pages with loads of relevant content for the Sydney suburb of Abbotsford.
You create a content strategy that outlines what your targeted keywords are and then a list of pages of your site in order of priority to have the content written. You do this by:
It's not always practical to write all the content yourself, and sometimes it's better that you don't try writing it yourself especially if you are not a natural writer.
If you have 100 pages and you need 500 words on each that's approximately 50,000 words to be written! The best way is to outsource this as a job lot with your Content strategy as the brief, and you would expect to pay around $2000 - $3000 for this to be written.
Of course if these were product pages you could go for 250 words per product and get more content.
Quick Links
Features