Sales are key to building your business and turning a profit, but too often small business owners forget to look after their existing customer base. So here are 5 reasons why you should look after you existing customers:
It can cost up to 5 times more to acquire a new customer than sell something to an existing customer.
It’s estimated that a happy customer will tell more than 5 people about a good experience, that’s 5 more potential customers for you!
An unhappy customer on average tells 15 people about a bad experience with a business! Imagine if you have ten bad customer experiences, that’s 150 people that potentially are
Happy customers on average will spend more the next time they shop with you because they trust you.
Imagine going to work every day and dealing with customers who complain or simply don’t like you. Now imagine going to work every day and serving customers who appreciate you and the efforts you put in!
Good customer service is the key here, the customer is not always right but they should always be respected and treated well.