OK, hold onto your hats for this one!
We're incredibly excited to roll out our brand new Automated Loyalty Program for florist websites designed to reward your loyal customers and boost repeat business, all without lifting a finger.
This is part of our ongoing improvements to the Members and Customers features, and it's going to be a game-changer.
What Is the Automated Loyalty Program?
In a nutshell, this new feature lets you set up automatic loyalty tiers for your customers similar to how airline frequent flyer programs work.
Each tier is based on the total amount a customer has spent with your store. As they reach specific spend thresholds, they're automatically upgraded to the next level and receive a personalised email (and optionally an SMS) congratulating them.
Example Loyalty Levels:
- Bronze Assigned automatically when a customer joins
- Silver After spending more than $500 in total
- Gold After spending more than $1,000
You can create as many levels as you like, and each level can include:
- A discount for future orders
- A one-time promo code
- A personalised message or thank-you offer
- An SMS notification in addition to the email
This gives you maximum flexibility to craft a program that suits your business and rewards your most loyal customers in a meaningful way.
How It Works
Once a customer reaches a defined spend level:
- They are automatically upgraded to the new member level
- An email is sent to congratulate and inform them of their new benefits
- (Optional) An SMS is also sent for more immediate recognition
- The discount or reward associated with their new level is now automatically applied to all future eligible purchases
Its hands-off, seamless, and built to delight your customers.
How to Set It Up
To configure your automated loyalty levels:
- Go to: Customers ? Marketing (button) ? Automated Members Levels
- If you already have Member Levels set up, click on any of them to enable automation.
- For each level, you'll need to:
- Define the minimum total spend required to reach that level
- Ensure that each level has a higher spend threshold than the last (e.g. Gold must be above Silver)
- Enter the email subject and content that will be sent to the customer
- (Optional) Tick the box to enable SMS and enter the SMS message
Important: If you don't include email content, a blank email will be sent which may confuse your customers or get flagged as spam. Make sure every level has at least a subject and a short message.
What Should Be in the Emails?
These messages are a combination of:
- A congratulatory message (You're now a Gold Member!)
- A thank-you note for their loyalty
- A gentle upsell, encouraging them to continue shopping and enjoy their new perks
Feel free to include a discount code, a time-limited offer, or even highlight popular products to encourage their next purchase.
Coming Soon: Loyalty for Phone & In-Store Orders
We're not stopping here. Very soon, we'll be expanding the loyalty program to include customers who order over the phone or in-store, so you can reward all your loyal customers not just those who order online.
Stay tuned for updates on this exciting new addition.
Why This Matters
Customers love to feel valued and this system helps you do that automatically. The result? More repeat orders, increased average order values, and a stronger relationship between your florist business and the people who support it.
