Your website dashboard can automatically send your customers a review request after the delivery date. It’s an exceptionally good way to improve your SEO rankings and gain valuable reviews for your business.
The reviews engine is simple to use and will check whether a customer has previously clicked the link to add a review and if so no email will be sent.
You also monitor the performance of the emails being set out and the number of times a customer clicks a link. (this is not the same as how many people have left a review as some people may visit the page but not complete a review.
This tutorial assumes that have already created your Google Business Listing and it is live and active. If not, please do this first using this tutorial.
There are several steps involved in setting this email up:
Go to this page: https://support.google.com/business/answer/7035772?hl=en and in the map enter your business name to look for your Google Business Listing.
When your location loads a small box will be displayed with some information. You need to grab the Place ID (highlighted)
Your link will then be:
Test this link in a browser and make sure it takes you to the page for your Google Business Listing Reviews. For example this is for Flower Store In a Box
Writing a subject and email content to encourage people to click on the email and then take the time to write you a review is really important.
You can personalize the both the email and the subject with the customers name by inserting the code:
Although there are pros and cons of including the person’s name in the email. But you should always include the name of your florist!
Some ideas for subjects might be:
Here are a few links to cool resources on writing email subjects:
A few cautions:
The actual email itself is very important as you have get the balance right of being persuasive but not rude or begging. Some key points to keep in mind are:
Ok so an example may be:
Thanks for your recent flower order from Flower Store In a Box we hope that we exceeded your expectations!
Can I please ask a favor would you please leave a review for us on Google. It’s really simple all you need to do is click the button below and rate us.
Click Link to Rate Now
I really appreciate your time and if you would like to discuss anything about your recent order please contact via email or call me on 1300 730 560
Flower Store In a Box
You recently purchased with Flower Store In a Box.
Please help us improve by clicking the link below and rating us, it will only take 30 seconds
Click Here to rate now
Flower Store In a Box
Here are some resources for email body:
Ok once you have written the emails and subject it’s time to turn on and configure the emails.
If you have a designer building you an email template from scratch choose the option Edit Email as HTML and then save the form. The rich text editor will be removed and you enter plain html.
If you do code your own template and want to use the tracking inbuilt in your dashboard you should use the code:
Ok now that you have set everything up it’s time to review and test the email.
The test email will start with the subject name [TEST] so you know it’s a test email.
When the test email arrives review how it looks first and make sure there are no visual mistakes. Then click the link for the review and make sure it goes to the correct place.
Make any changes and you are then set!
Like all marketing activities it’s a great idea to regularly look at the results you are getting from the campaign. The key metrics will be: