Christmas is one of the top holidays for florists to increase sales and profits, but it's often left to the last minute to prepare your website for the holiday season. In this quick marketing guide we outline the minimum marketing activity that your should do to get your website ready and get people to purchase from you for Christmas.
The first and most important task to get done is to create and load your Christmas range on your website. If you are a member of one of the relay networks you can use their Christmas range, otherwise you can take and prepare your own range of Christmas products.
You don't need a huge range for Christmas just somewhere between 6 -12 products is ideal.
It's also time of you to add the Christmas Menu to your main navigation menu of your website. You will probably need a hand doing this so give on of our team a call or enter a support request for a team member to do this for you. After Christmas we recommend that you keep your Christmas range linked for next year, but just link it from the footer of the website.
Your homepage is most often the landing page for your website and for this reason you should make sure that you have some or all of your Christmas products on your homepage. We don't generally recommend that you replace all of your Homepage products with one category as this can reduce the sales conversion rate for non Christmas Sales.
You should have some sort of marketing Theme of Message for your Christmas Period and this should be carried over from your website to your physical store. You should have at least one banner created for your homepage and possibly also your Christmas Landing Page. They can be the same banner if you like, but they can also be slightly different too. The homepage banner can encourage people to browse the Christmas Range whilst the Christmas Landing Page can encourage people to buy and not miss out. You can choose a message like: Don't miss out on Christmas flowers order by the 23rd of December to have the flowers delivered before Christmas
Email marketing is a reliable mainstay for Christmas for florists. However it should be done sparingly. A good timetable would be: 4 weeks before Christmas 2 weeks and then 1 week. A good marketing email should have a compelling call to action more than simply buy flowers for Christmas. Scarcity or fear of missing out works well: Only 20 days till Christmas or Book now for your Christmas Flowers or miss out Another great example is to offer a discount for people booking flowers 4 weeks out rather than the week before.
Target your Google Adwords and Facebook advertising to target people looking for Christmas Flowers delivered in your area. You should use the Christmas Landing Page with your Christmas banner, marketing message and Christmas products as the target of your PPC advertising campaign.
You should also remember to promote your Christmas range on your social media campaigns. The trick here is not be too over the top and annoy people with your Christmas promotions. Promote the Christmas holiday with banners, links to your website and Christmas range or if you have a particularly unique Christmas floral arrangement you can link to that too. This is really just the start of you Christmas online Marketing ideas for your online florist.