Christmas Marketing for Florists 2022 Edition!
Christmas for florists is not the most impactful special event of the year (think Mother’s Day / Valentine's Day), but a little forethought can generate good results.
This is a quick guide to setting your florist up for the Christmas period regarding marketing and general business tasks.
Christmas Landing Page & Products
The first and most important task is creating and adding your Christmas products to your website. Don't worry if you don't have a specific Christmas product range; you can repurpose other products. Plants, hampers, and Addons are all great Christmas products for your customers to choose to send as gifts.
You don't need a vast range for Christmas. Just somewhere between 6 - 12 products are ideal.
Christmas Navigation
If you haven’t already, you should add the Christmas Flowers link to your website's main navigation. After Christmas, we recommend you keep your Christmas range linked for next year but link it from the website's footer. This will ensure that your SEO rankings for this page will not be lost.
Christmas products on your homepage
Your homepage is often the most critical landing page for your website, so you should make sure that you have a curated selection of your Christmas products on your homepage. We recommend that you replace only some of your Homepage products with one category, as this can reduce the sales conversion rate for non-Christmas Sales.
Christmas Banners & Christmas Marketing Message
Add a Christmas banner to your website, but be mindful that most people who visit your website will not be looking for Christmas Flowers! Only show the banner in the two weeks leading up to the Christmas Holiday. And of course, don’t forget it has to come down immediately after Christmas!
Ideally, your Christmas banner should contain a targeted marketing message:
Can’t be there this Christmas? Send Flowers
We are open right the way through the Christmas season.
Block Delivery Dates
Make sure you block the delivery dates you will be closed and not accepting deliveries. It’s also an idea to update your social media accounts with this information and add it to your homepage and contact page.
This can also be a marketing opportunity for you if you are opening. Why not remind them that you “Are still open for online deliveries”?
Limit your delivery area for Christmas
If you stay open over Christmas and will only deliver to a limited area, you can make some suburbs “invisible” so people cannot choose these suburbs.
Limit the products available
If you want a limited range available over Christmas, create a restricted category and add these products. This is useful if you are not getting fresh flowers regularly or anticipate other supply issues.
Add a surcharge for specific dates.
You can add a surcharge for delivery on specific dates if your costs are higher than usual.
Pop Up notices
If you are going to be closed, why not use a POP-UP to tell people you will be closed? It’s much better to warn people that you aren’t answering your phone or accepting orders for specific dates rather than them calling and calling with no answer.
