We have just rolled out a major upgrade to both Email Marketing and
SMS Marketing inside Flower Store In a Box, making it easier than ever
to stay connected with your customers and drive repeat sales.
Email Marketing – Beautiful, Flexible & Fully Integrated
Our updated Email Marketing tool has been redesigned to give you more
control, more flexibility, and a far more professional result.
You can now create stunning marketing emails in minutes using our
brand new email templates and simplified interface.
What’s New
- Brand new professionally designed email templates
- Full integration with your Master Email Template for consistent branding
- The ability to easily add multiple products into your email campaigns
- A cleaner, simpler interface to build and send campaigns quickly
Every email you send can now carry a consistent, polished look that reinforces your brand.
Why This Matters
Email marketing remains one of the most effective ways to generate repeat business.
Your customers have already visited your website, created an account, and placed an order,
making them one of your highest-value audiences.
With the new system, you can:
- Promote seasonal ranges such as Mother’s Day, Valentine’s Day, and Christmas
- Showcase new products
- Drive repeat purchases more easily
Where to Find It
Marketing & SEO → Marketing Tools → Email Marketing
SMS Marketing – Instant, Direct & Highly Effective
We have also introduced a powerful new SMS Marketing feature,
giving you a direct line to your customers.
SMS is ideal for:
- Promotions
- Reminders
- Flash sales
- Important updates
How It Works
When customers join your website and place an order, they are giving permission
to receive marketing communications from you, including email and SMS.
You can now:
- Send marketing messages directly to your customer base
- Reach customers instantly on their mobile device
- Drive immediate action with time-sensitive offers
Built-In Compliance
Every SMS sent includes a built-in opt-out link, allowing customers
to unsubscribe if they no longer want to receive marketing messages from your website.
This helps ensure:
- Compliance with marketing requirements
- Respect for customer preferences
- A cleaner, more engaged marketing list
Why SMS Works So Well
- Extremely high open rates, often within minutes
- Immediate visibility without inbox competition
- Perfect for urgent promotions and reminders
Used correctly, SMS can become one of your highest-performing marketing channels.
Where to Find It
Marketing & SEO → Marketing Tools → SMS Marketing
The Power of Combining Email & SMS
The real strength comes from using both channels together.
- Email is ideal for rich, visual campaigns showcasing your products
- SMS is ideal for quick, high-impact messages that drive immediate action
Together, they create a complete marketing system that keeps your business front of mind.
Best Practice Tips
- Use Email for product showcases and storytelling
- Use SMS for urgency and reminders
- Keep SMS messages short and clear
- Send campaigns around key dates and events
- Always include a clear call to action
Does Flower Store In a Box have email marketing built in?
Yes. Flower Store In a Box has an integrated email marketing tool built directly into the dashboard. You can create campaigns using professionally designed templates, add multiple products, and send to your customer list without needing a third-party tool.
How do I send an email campaign to my florist customers?
Go to Marketing & SEO, then Marketing Tools, then Email Marketing in your dashboard. From there you can choose a template, add your products and content, and send or schedule your campaign.
Does Flower Store In a Box support SMS marketing?
Yes. Flower Store In a Box includes SMS marketing. You can send text messages directly to customers who have opted in through your website, making it ideal for flash sales, seasonal promotions, delivery reminders, and important updates.
Can I send Mother's Day and Valentine's Day promotions by email from Flower Store In a Box?
Yes. The email marketing tool is designed for seasonal campaigns. You can promote ranges like Mother's Day, Valentine's Day, and Christmas by showcasing products directly in your email using the built-in template builder.
Who receives my email and SMS marketing campaigns?
Customers who have created an account or placed an order on your website have given permission to receive marketing communications from you. This makes your existing customer list one of your highest-value audiences for repeat sales.
Are the email templates in Flower Store In a Box branded to my business?
Yes. The updated email marketing tool integrates with your Master Email Template, so every campaign carries your business branding. There are also new professionally designed templates you can use and customise.
Is email marketing effective for florists?
Email marketing is one of the most effective channels for florist repeat sales. Your existing customers already know and trust you. A well-timed email before a key date like Mother's Day or Valentine's Day can drive significant repeat orders.
Does Flower Store In a Box have email marketing built in?
Yes. Flower Store In a Box has an integrated email marketing tool built directly into the dashboard. You can create campaigns using professionally designed templates, add multiple products, and send to your customer list without needing a third-party tool.
How do I send an email campaign to my florist customers?
Go to Marketing & SEO, then Marketing Tools, then Email Marketing in your dashboard. From there you can choose a template, add your products and content, and send or schedule your campaign.
Does Flower Store In a Box support SMS marketing?
Yes. Flower Store In a Box includes SMS marketing. You can send text messages directly to customers who have opted in through your website, making it ideal for flash sales, seasonal promotions, delivery reminders, and important updates.
Can I send Mother's Day and Valentine's Day promotions by email from Flower Store In a Box?
Yes. The email marketing tool is designed for seasonal campaigns. You can promote ranges like Mother's Day, Valentine's Day, and Christmas by showcasing products directly in your email using the built-in template builder.
Who receives my email and SMS marketing campaigns?
Customers who have created an account or placed an order on your website have given permission to receive marketing communications from you. This makes your existing customer list one of your highest-value audiences for repeat sales.
Are the email templates in Flower Store In a Box branded to my business?
Yes. The updated email marketing tool integrates with your Master Email Template, so every campaign carries your business branding. There are also new professionally designed templates you can use and customise.
