Every month we are adding additional new features to Flower Store In a Box. This month we have been doing a lot of work with integrating more tracking options into your websites.
Flower Store In a box integrates with Google Tag Manager to add enhanced ecommerce events into the Data Layer for tracking. This allows more advanced ecommerce tracking you can turn on when using “enhanced Ecommerce tracking with Google Tag Manager”. This allows you to track:
In additional you can also analyze your sales against more dimensions including:
Flower Store in a Box integrates seamlessly with the Facebook Tracking Pixel allowing you to tightly target advertising to Facebook & Instagram Users as well as use Facebook Shopping.
The Facebook Pixel is a tool that allows you to better measure the effectiveness of your Social Media advertising on Facebook and Instagram. It does this by tracking how people use your website and then assisting you to better target your advertising.