New Tools - Google Tag Manager and the Facebook Pixel

Published: Monday 31 August 2020

New Tools - Google Tag Manager and the Facebook Pixel

Every month we are adding additional new features to Flower Store In a Box.  This month we have been doing a lot of work with integrating more tracking options into your websites.  

Enhanced ecommerce tracking with Google Tag Manager

Flower Store In a box integrates with Google Tag Manager to add enhanced ecommerce events into the Data Layer for tracking.  This allows more advanced ecommerce tracking you can turn on when using “enhanced Ecommerce tracking with Google Tag Manager”.  This allows you to track:

  • Product Impressions
  • Sales Data
  • Add to Cart Data
  • Purchase Data
  • Steps to checkout Data

In additional you can also analyze your sales against more dimensions including:

  • Product Position on Page
  • Product Category Page

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Facebook Pixel Events & Product Date to enable Facebook catalogues 

Flower Store in a Box integrates seamlessly with the Facebook Tracking Pixel allowing you to tightly target advertising to Facebook & Instagram Users as well as use Facebook Shopping.

What is the Facebook Pixel?

The Facebook Pixel is a tool that allows you to better measure the effectiveness of your Social Media advertising on Facebook and Instagram.  It does this by tracking how people use your website and then assisting you to better target your advertising.

What does the Facebook Pixel allow you to do?

  • Track Sales on your website from Facebook ads
  • Target people who have visited your website but not purchased (re-marketing)
  • Build target audiences on Facebook to target your ads based on other users of your website
  • Optimize your Facebook advertising.

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Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 25 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: New Features, Marketing

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