Firstly, congratulations to every florist who got through another Mother’s Day.
With rising interest rates, cost of living pressures and uncertainty across the broader economy, we knew this year would be a challenging trading period for many florists.
After reviewing platform-wide statistics across Flower Store In a Box websites, there were some very interesting trends.
While overall revenue across the platform continued to grow year on year, actual Mother’s Day order volumes were down slightly from last year whilst for our larger florists they maintained the same levels of sales .
One of the biggest shifts this year was operational rather than purely sales related.
Many florists chose to:
- Reduce delivery zones
- Limit delivery volumes
- Focus on in-store pickup
- Prioritise walk-in trade
- Reduce Sunday trading hours
We also saw significant variation between states and regions, with some areas performing strongly while others experienced softer demand compared to previous years.
Despite these challenges, florists across the platform adapted incredibly well.
A Major New Direction for Flower Store In a Box
Many customers have already noticed the new AI Assistant appearing throughout the dashboard.
This is not just another feature. It represents a major transformation in how florist websites, marketing and business management will work inside the platform moving forward.
Our goal is simple: to make managing and growing a florist business dramatically easier.
The AI Assistant
Initially, we are moving more platform features into the assistant so it can guide you through tasks step by step.
Over time, this will evolve into a natural language system where you can simply ask the platform to help you.
For example:
- “Help me build a Mother’s Day campaign”
- “Set up abandoned cart emails”
- “Improve my homepage”
- “Create a promotion for next weekend”
The assistant will guide you through the process, helping make the platform easier and faster to use.
New Marketing Features Already Live
Several major marketing tools are already available now, including:
- SMS Marketing
- Updated Cart Abandonment Email and SMS Campaigns
- Beautiful new email templates
These tools are designed to reduce the amount of time and technical knowledge required to market your florist business effectively.
What We Are Building Next
Over the coming months and years, we are building a more powerful, more guided and more florist-specific platform.
New Website Themes and Design Tools
We are building modern florist website themes, colour schemes and over 200 new design sections and elements to make it easier to refresh and improve your website without needing expensive custom design work.
AI-Powered Marketing
We are working on guided SEO, Answer Engine Optimisation, content support and marketing workflows built specifically for florists.
Guided Business Workflows
We are building simple step-by-step systems to help manage promotions, campaigns, products, customer communications and website updates.
A Brand New Florist Dashboard
We are also working towards a fully redesigned florist dashboard that brings together:
- Website management
- Product management
- Marketing
- CRM
- POS functionality
- Order management
- Delivery management
- Customer communications
All in one streamlined platform.
Why We Are Building This
Over the last 22 years, we have spoken to thousands of florists.
The two biggest challenges are almost always the same:
- Marketing
- Design
For many florists, digital marketing feels overwhelming, expensive and time consuming.
Florist ecommerce is very different from standard ecommerce. Delivery zones, recipients, card messages, same day fulfilment, local search behaviour and seasonal ordering patterns all create unique challenges.
Instead of forcing florists into generic systems, we are building tools specifically designed for florist businesses.
Rather than simply telling florists what to do, we are building tools that actively help do the work for you.
That is the major shift now happening inside Flower Store In a Box.
And we are only getting started.