Smarter Cart Abandonment

When it comes to selling flowers online, timing is everything.

Unlike traditional eCommerce, your customers are ordering for specific dates and occasions. That means if they abandon their cart, you don’t have days or weeks to win them back, you have hours.

That’s why we’ve completely upgraded our Cart Abandonment Marketing inside Flower Store In a Box.

What’s New?

We’ve introduced a powerful 3-event trigger system that allows you to automatically follow up with customers who didn’t complete their order.

You can now:

• Send up to three automated reminders
• Choose SMS or Email for each message
• Control when each message is sent
• Target customers with smart, personalised offers
• Fully integrate with our new email templates and layouts

Multi-Step Campaigns That Convert

Instead of relying on a single reminder, you can now build a sequence that nudges customers back to checkout:

• Event 1: Gentle reminder shortly after abandonment
• Event 2: Follow-up with urgency
• Event 3: Final conversion push, optionally with an incentive

This structured approach gives you more opportunities to recover lost orders while the customer is still actively considering their purchase.

Smarter Discounts That Protect Your Margins

We’ve also upgraded how discounts work.

You can now:

• Generate single-use discount codes
• Set discounts based on cart value thresholds
• Control when and if a discount is offered
• Ensure discounts are only used once

This means you can incentivise larger orders without giving away unnecessary margin.

Built for Your New Email Templates

Cart abandonment now fully integrates with our new email system, including:

• Pre-designed, high-converting layouts
• Consistent branding across all communications
• Easy customisation of content and messaging

You can use our ready-made templates or create your own for a more personalised experience.

SMS or Email? You Decide

Different customers respond to different channels, so you can tailor your campaign accordingly.

• SMS: Faster response and more immediate impact
• Email: More detailed and visually engaging

You can mix and match across the three events to create the strategy that best suits your business.

When Should Messages Be Sent?

Timing is critical.

Customers often abandon carts because they are distracted, comparing options, or experiencing checkout issues.

We recommend:

• Sending the first message 30 minutes to 2 hours after abandonment
• Following up again within a few hours
• Sending a final reminder within 12 to 24 hours

This helps keep your store top-of-mind while the purchase intent is still strong.

Easy to Set Up

To activate the new system, go to:

Marketing & SEO → Marketing Tools → Cart Abandonment

Once enabled, the new system will automatically replace the old version to prevent duplicate messages.

Personalisation Tags Available

You can customise your emails using the following dynamic fields:

• InsertCustomer – Customer Name
• InsertDiscount – Discount Percentage
• DiscountCode – Discount Code
• ProductName – Product Name
• ProductURL – Product Link
• ProductImage – Product Image
• CartLink – Restore Cart Link

Final Thoughts

Cart abandonment is one of the biggest missed opportunities in online floristry.

With this new system, you can:

• Recover lost revenue
• Automate follow-ups
• Increase conversion rates
• Do it all with minimal effort