We have just launched a completely redesigned Email Template system
across Flower Store In a Box.
Every email your website sends can now look more professional, more consistent, and beautifully branded – without needing any design experience.
What’s New?
All customer-facing emails can now use our brand new email template framework, giving you greater control over how your emails look and feel.
This includes templates for:
- Order Notifications
- Reviews
- Cart Abandonment
- Workshops
- Members & Loyalty
No more mismatched emails or outdated designs. Everything can now be clean, modern, elegant, and consistent with your brand.
A Single Master Template for Everything
The biggest upgrade is the introduction of a Master Email Template.
This means:
- Every email uses the same professionally designed layout
- Your branding stays consistent across all customer communications
- Updates only need to be made once to flow across your email system
The first step is to choose and customise your overall master email template. If you have not already updated your logo, the system will prompt you to do so.
Where to Find It
You can set up your master email template here:
Design & Layout → Design Elements → Master Email Template
Designed to Match Your Brand
You now have the flexibility to style your emails so they reflect your business perfectly.
You can:
- Choose from our existing professionally designed colour schemes
- Create your own custom colour palette
- Upload or update your logo
- Add links to your Instagram and Facebook
The result is a polished, professional email design that feels consistent with your website and brand.
Built-In Marketing Sections
The new email template system also includes optional marketing content blocks.
These blocks allow you to highlight key selling points such as:
- Free same-day delivery
- Guaranteed freshness
- Same-day delivery if ordered before 2pm
You can choose layouts with two or three columns, each featuring an icon and a short marketing message. These sections are beautifully designed and help reinforce the value of your business in every email you send.
Beautiful New Layouts for Key Email Types
We have also linked the new system with brand new email layouts for:
- Order Notifications
- Reviews
- Cart Abandonment
- Workshops
- Members & Loyalty
This means each of these emails can now use a professionally designed layout while still staying consistent with your overall brand and master template settings.
Why This Matters
Your emails are one of the most important touchpoints with your customers.
With the new email template system, you can:
- Reinforce your brand with every email sent
- Create a more professional customer experience
- Build trust through polished, consistent design
- Improve engagement across key email touchpoints
Instead of every email feeling separate, your entire email system now feels unified, elegant, and on-brand.
Getting Started
To begin, go to:
Design & Layout → Design Elements → Master Email Template
From there you can:
- Select your master email template
- Update your logo if required
- Choose an existing colour scheme or create your own
- Add your social media links
- Configure your optional marketing blocks
Once saved, your emails across the system will begin using your new branded template layout.
Updating Existing emails
You can now edit every email in your dashbard from one list.
Design & Layout → Design Elements → Master Email Template -> List all emails.
if you are currently using an email you can click the email name to edit the content and choose the content. You can also use this screen to go directly to the settings for each of the emails as wel.
Final Thoughts
This is one of the most visually impactful upgrades we have released.
With just a few simple changes, you can transform every email your website sends into something that looks:
- Professional
- Consistent
- Elegant
- On-brand
If you have not updated your email templates yet, now is the perfect time to do it.
