Special Events like Mother’s or Valentine’s day require a whole different approach for florists than the normal day to day operations. These special events can account for a huge number of sales but they can also be a minefield of bad deliveries and time wasted.
For most florists there are only so many orders that they can physically make and physically deliver. This is where a Flower Store in a Box website is ideal as it allows you to control the entire customer experience from start to finish.
Setting up your website for Mother’s Day is often left to the last minute but if you follow this quick guide you will be ready in no time!
Create a Mother’s Day category & Add Products
If you haven’t already done so make sure that you have a Mothers Day product Category for your website. You can check your product categories here:
Then have a look at the products already catalogued in this category and add new ones or remove old ones as needed.
Make the menu item visible and order it -1
It's also time of you to add the Mother's Day Menu to your main navigation menu of your website.
You can toggle whether it’s in the menu by clicking the Visible / Not Visible Button.
Then edit the products category and under order make the order -1 this will make the menu item the first in your occasions list.
If your menu is not automated you will probably need a hand doing this so give on of our team a call or enter a support request for a team member to do this for you. After Mother's Day we recommend that you keep your Mother's Day range linked for next year, but just link it from the footer of the website.
To remove it from your menu you simply toggle the button for visible / invisible
Check to make sure you haven’t blocked the date
Make sure that you check that you have not automatically blocked the date 12thMay 2019 from ordering. If you routinely block all Sundays you will need to remove this date!
Choose a Banner and have it published on your website
We have published a library of banners for you top choose from, this year we have also included Instagram images and Facebook Cover images for Mothers Day!
Click here to review and choose a banner.
The banner will be set to automatically revert to the previous banner the Monday after Mother’s Day.
Restrict the categories that can be ordered for this day
A new feature allows you to restrict people to order from only one category for a date. To activate this option it’s under My Orders: Category Restrictions.
Click the blue button to add a new date, then choose the date to restrict orders and choose the category that can order!
Request any custom features for Mothers Day
Do you have any custom business rules that you would like for your website for Mother’s day?
Perhaps you charge a surcharge for Mother’s Day Deliveries?
You can request this by creating a support request in your dashboard.
*Note there may be additional costs for custom features
Check you can order for Mothers Day
Most importantly after you have set up your website with restrictions and added your products it’s vital that you do a test order to make sure that you can order flowers for Mothers Day!
Mothers Day Menu Item
It's also time of you to add the Mothers Day Menu to your main navigation menu of your website. You will probably need a hand doing this so give on of our team a call or enter a support request for a team member to do this for you. After Mothers Day we recommend that you keep your Mothers Day range linked for next year, but just link it from the footer of the website.
Mothers Day products on your homepage
Your homepage is most often the landing page for your website and for this reason you should make sure that you have some or all of your Mothers Day products on your homepage. We don't generally recommend that you replace all of your Homepage products with one category as this can reduce the sales conversion rate for non Mothers Day Sales.
- Click here for a tutorial on changing product category for your homepage
- Click here for a tutorial on adding products to your homepage
Mothers Day Banners & Mothers Day Marketing Message
You should have some sort of marketing Theme of Message for your Mothers Day Period and this should be carried over from your website to your physical store. You should have at least one banner created for your homepage and possibly also your Mothers Day Landing Page. They can be the same banner if you like, but they can also be slightly different too. The homepage banner can encourage people to browse the Mothers Day Range whilst the Mothers Day Landing Page can encourage people to buy and not miss out. You can choose a message like: Don't miss out on Mothers Day flowers order by the 1oth of May to have the flowers delivered before Mothers Day
Social Media
You should also remember to promote your Mothers Day range on your social media campaigns. The trick here is not be too over the top and annoy people with your Mothers Day promotions. Promote the Mothers Day holiday with banners, links to your website and Mothers Day range or if you have a particularly unique Mothers Day floral arrangement you can link to that too. This is really just the start of you Mothers Day online Marketing ideas for your online florist.
Special Events like Valentine’s or Valentine’s day require a whole different approach for florists than the normal day to day operations. These special events can account for a huge number of sales but they can also be a minefield of bad deliveries and time wasted.
For most florists there are only so many orders that they can physically make and physically deliver. This is where a Flower Store in a Box website is ideal as it allows you to control the entire customer experience from start to finish.
Setting up your website for Valentine’s Day is often left to the last minute but if you follow this quick guide you will be ready in no time!
