Smarter Review Requests: Turn Every Order Into More Sales

Published: Tuesday 14 April 2026

Smarter Review Requests: Turn Every Order Into More Sales

We have just upgraded our Review Requests system inside Flower Store In a Box, giving you more ways than ever to collect reviews, build trust, and drive more sales from your existing customers.

Reviews are one of the biggest drivers of online conversions, and now collecting them is easier, smarter, and more powerful.

What’s New?

Our updated Review Requests module now includes:

  • SMS and Email review requests
  • Multiple beautifully designed email templates
  • The ability to request a Google Review, Product Review, or both
  • Full integration with your Master Email Template
  • Automatic collection of product-level reviews for your website

Why Reviews Matter More Than Ever

When customers visit your website, they are asking one key question:

Can I trust this florist?

Reviews help answer that question instantly.

Google Reviews Build Trust and Visibility

Google Reviews are critical because they:

  • Improve your Google rankings and local SEO visibility
  • Increase your presence in local search results
  • Build trust before customers even visit your website

The more positive Google Reviews you have, the more likely customers are to choose your business over competitors.

Product Reviews Drive Conversions

Product reviews are just as powerful, especially on your website.

When a customer sees star ratings, real feedback, and authentic experiences, they feel more confident making a purchase.

With this update:

  • Product reviews are automatically collected
  • They can be displayed on your product pages
  • They help create social proof at the point of purchase

This can directly improve conversion rates by giving future customers more confidence to buy.

Email and SMS = More Reviews Collected

Not every customer responds to email, and not every customer responds to SMS.

That is why you can now use both.

  • Email is ideal for detailed, visual review requests
  • SMS is fast, direct, and highly effective

Using both channels gives you more opportunities to collect valuable reviews from your customers.

Beautiful New Email Templates


We have also introduced multiple beautifully designed email templates created to:

  • Look professional and on-brand
  • Match your overall email design
  • Encourage stronger customer engagement

Because these review requests integrate with your Master Email Template, every message sent:

  • Matches your branding
  • Looks polished and consistent
  • Reinforces trust in your business

Flexible Review Options

You now have full control over what type of review you ask your customers to leave.

You can request:

  • A Google Review only
  • A Product Review only
  • Or both

This gives you the flexibility to grow your public reputation on Google while also building stronger social proof across your website.

Turn Reviews Into Sales Automatically

The real power of this system is what happens after the review is collected.

Every product review collected can be used to:

  • Display star ratings on product pages
  • Show real customer feedback directly on your website
  • Increase trust at the moment customers are deciding whether to buy

This means your past customers can help sell to your future customers automatically.

Where to Find It

You can access the Review Requests tool here:

Marketing & SEO → Marketing Tools → Review Requests

Final Thoughts

This upgrade turns something simple – asking for a review – into a powerful marketing tool.

With the new Review Requests module, you can:

  • Collect more reviews
  • Build trust faster
  • Improve your Google visibility
  • Increase conversions on your website

Don’t Leave Reviews on the Table

Every completed order is an opportunity to:

  • Build your reputation
  • Strengthen your brand
  • Drive more future sales

Now, with automated SMS and email review requests, that opportunity is much easier to capture.

Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 30 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: New Features, Marketing

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