We’ve made some exciting updates to our Pop Ups feature inside Flower Store In a Box, giving you far more flexibility when it comes to promoting important messages, highlighting key offers, and driving customers to the pages you want them to visit.

If you have not used Pop Ups before, this tool is designed to display a visual or text-based promotional message on your website, helping you capture customer attention at exactly the right moment.

With these latest updates, Pop Ups are now even more powerful — especially as we head into major sales periods like Mother’s Day.

You’ll find this feature here:

Marketing & SEO :: Marketing Tools :: Pop Ups

What’s New in Pop Ups?

We’ve introduced a number of important improvements to make the tool more useful, more targeted, and much easier to use as part of your marketing strategy.

• New AI-generated pop up images
• The ability to link directly to a specific page or category
• The ability to target a pop up to a specific product category only
• More display and publishing options
• Greater flexibility for campaign-based marketing

This means your pop ups no longer need to be generic, site-wide notices. They can now become part of a much more strategic and conversion-focused campaign.

Why This Matters

Pop Ups work because they grab attention immediately. When used well, they can direct customers toward seasonal promotions, limited-time offers, delivery cut-off reminders, featured categories, or special product collections.

Instead of hoping a customer notices a homepage banner or finds the right page on their own, a well-timed pop up can take them exactly where you want them to go.

For florists, that makes this feature incredibly valuable during major selling periods like:

• Mother’s Day
• Valentine’s Day
• Christmas
• Funeral and Sympathy campaigns
• Local event or school formal promotions
• Same-day delivery reminders

New Publishing Options

When you create a pop up, you now have more control over how it is displayed and what type of content you want to use.

The available publishing variations are:

• Pre-Designed Template – choose from ready-made promotional layouts
• Upload Custom Image – use your own marketing graphic
• Text Based Pop Up – simple and effective message-driven pop ups
• Code Your Own (HTML/CSS) – for full control and custom design
• AI Generated – create new promotional pop up artwork using AI

This gives you enormous flexibility depending on how quickly you want to publish, how custom you want the campaign to feel, and what sort of message you are trying to deliver.

More Control Over How and When Pop Ups Appear

The updated tool includes a strong set of display controls so you can fine-tune how the pop up behaves on your website.

When creating a pop up, you can set:

• Name – for internal reference
• From Date – when the pop up starts showing
• To Date – when the pop up stops showing
• Frequency – including the option to only show the pop up once
• Delay Pop Up – control how long the pop up waits before appearing
• Publishing variation – choose how the pop up is built and displayed
• Optional Link – link the pop up to a category page or custom URL
• Link Type – define how the link behaves
• Where to Show This Pop Up – choose whether it shows site-wide or in a specific location
• Show On – target the pop up to a specific category only if required

This is what turns Pop Ups from a simple notice tool into a proper campaign tool.

Link Directly to the Right Page

One of the biggest improvements is the ability to add an optional link to a specific page or product category.

This is especially useful because a pop up should not just grab attention — it should also drive action.

For example, you can now send customers directly to:

• Your Mother’s Day category
• A specific seasonal landing page
• A sale or promotional collection
• A same-day delivery page
• A custom URL for a campaign or blog article

This makes the Pop Up tool much more than just a message overlay. It becomes a direct path into your most important sales pages.

Target a Pop Up to a Specific Product Category Only

Another powerful new addition is the ability to control where the pop up appears.

You can now choose to show a pop up:

• Across the whole website, or
• Only on a specific category page

This opens up a lot of smart marketing opportunities.

For example, instead of showing the same pop up to every visitor, you might create a targeted message just for people browsing:

• Birthday flowers
• Sympathy flowers
• Romance roses
• Plants and gifts
• Mother’s Day flowers

This lets you tailor the message to what the customer is already interested in, which can significantly improve click-throughs and conversions.

Mother’s Day Campaign Idea: Run a Multi-Week Pop Up Campaign

This is where the updated Pop Up tool becomes incredibly powerful.

Rather than running one generic Mother’s Day message for the whole season, you can now create a full campaign leading up to Mother’s Day with different pop ups for each stage of the promotion.

Each pop up can have:

• A different message
• A different image
• A different promotional offer
• A different start and end date
• The same destination link to your Mother’s Day category

That means you can guide customers through the lead-up period in a much more dynamic and strategic way.

Example Mother’s Day campaign structure

Week 1:
Launch the season early with a “Mother’s Day Collection Now Available” message linking directly to your Mother’s Day category.

Week 2:
Change the pop up to focus on pre-orders, premium designs, or your most popular arrangements.

Week 3:
Run a message around limited delivery spots, high-demand designs, or order early reminders.

Final Week:
Use urgency-driven messaging such as “Last Chance for Mother’s Day Delivery” or “Order Now Before We Sell Out”.

Final Days:
You could even run a category-specific pop up inside the Mother’s Day section only, reminding shoppers about cut-off times, premium surcharges, or featured best sellers.

All of these pop ups can link straight back to your Mother’s Day category, keeping the customer focused on the products you want them to buy.

Why This Is So Powerful

Most florists treat seasonal promotions as a one-off message, but the reality is that customer behaviour changes as the day gets closer.

Early shoppers respond to inspiration and range.

Mid-campaign shoppers respond to convenience and product highlights.

Late shoppers respond to urgency, availability and delivery deadlines.

With the updated Pop Up tool, you can now match your message to that buying behaviour and evolve the campaign week by week.

That is extremely powerful, especially for major floral occasions where timing matters.

Use AI to Create Fresh Campaign Artwork

The new AI Generated option makes it easier than ever to create campaign graphics without needing to design every image manually.

This is ideal if you want to quickly produce fresh promotional creative for:

• Mother’s Day
• Same-day delivery reminders
• Seasonal sales
• Special event promotions
• Category-specific marketing campaigns

Rather than reusing the same visual every time, you can create new campaign-style pop up imagery to keep your site looking fresh and timely.

A Better Way to Promote Categories

One of the strongest uses of this feature is category promotion.

Because your pop up can now link directly to a category page and be shown only in specific areas of the site, you can create highly relevant campaigns that support your key product groups.

For example:

• A Mother’s Day pop up that links to the Mother’s Day category
• A sympathy promotion shown only within sympathy-related browsing paths
• A birthday upgrade campaign shown on birthday flower pages
• A plants and gifts cross-sell pop up shown only in gift-related categories

This kind of targeted promotion is far more effective than a general message shown to everyone.

Available Now in Marketing & SEO :: Marketing Tools :: Pop Ups

The updated Pop Up tool is available now and ready to use.

Whether you want a quick site-wide promotion, a targeted category-level message, or a full multi-stage Mother’s Day campaign, this tool gives you the flexibility to do it properly.

Final Thoughts

The updated Pop Ups feature is much more than just a site notice tool. It is now a flexible promotional system that can help you run smarter campaigns, target customers more effectively, and drive more traffic into the pages and categories that matter most.

For Mother’s Day in particular, this is a very powerful addition. You can create different messages for each week leading up to the event, use different offers, different visuals, and different urgency points — and have them all link straight back to your Mother’s Day category.

That gives you a much stronger way to market throughout the whole campaign, not just on one day.

You can start using it now under Marketing & SEO :: Marketing Tools :: Pop Ups.