Published: Monday 10 January 2022

Valentines Day is one of the top holidays for florists to increase sales and profits, but it's often left to the last minute to prepare your website for the holiday season. In this quick marketing guide we outline the minimum marketing activity that your should do to get your website ready and get people to purchase from you for Valentines Day.

Valentines Day Landing Page & Products

The first and most important task to get done is to create and load your Valentines Day range on your website. If you are a member of one of the relay networks you can use their Valentines Day range, otherwise you can take and prepare your own range of Valentines Day products.

Create a Valentine’s Day category & Add Products

If you haven’t already done so make sure that you have a Valentines Day product Category for your website.  You can check your product categories here:

Then have a look at the products already catalogued in this category and add new ones or remove old ones as needed.

Make the menu item visible and order it -1

It's also time of you to add the Valentine's Day Menu to your main navigation menu of your website.

You can toggle whether it’s in the menu by clicking the Visible / Not Visible Button.

Then edit the products category and under order make the order -1 this will make the menu item the first in your occasions list.

If your menu is not automated you will probably need a hand doing this so give on of our team a call or enter a support request for a team member to do this for you. After Valentine's Day we recommend that you keep your Valentine's Day range linked for next year, but just link it from the footer of the website.

To remove it from your menu you simply toggle the button for visible / invisible

You don't need a huge range for Valentines Day just somewhere between 6 - 12 products is ideal.

Valentines Day Menu Item

It's also time of you to add the Valentines Day Menu to your main navigation menu of your website. You will probably need a hand doing this so give on of our team a call or enter a support request for a team member to do this for you. After Valentines Day we recommend that you keep your Valentines Day range linked for next year, but just link it from the footer of the website.

Valentines Day products on your homepage

Your homepage is most often the landing page for your website and for this reason you should make sure that you have some or all of your Valentines Day products on your homepage. We don't generally recommend that you replace all of your Homepage products with one category as this can reduce the sales conversion rate for non Valentines Day Sales.

Valentines Day Banners & Valentines Day Marketing Message

You should have some sort of marketing Theme of Message for your Valentines Day Period and this should be carried over from your website to your physical store. You should have at least one banner created for your homepage and possibly also your Valentines Day Landing Page. They can be the same banner if you like, but they can also be slightly different too. The homepage banner can encourage people to browse the Valentines Day Range whilst the Valentines Day Landing Page can encourage people to buy and not miss out. You can choose a message like: Don't miss out on Valentines Day flowers order by the 13th of February to have the flowers delivered before Valentines Day

View this years Banners

Social Media

You should also remember to promote your Valentines Day range on your social media campaigns. The trick here is not be too over the top and annoy people with your Valentines Day promotions. Promote the Valentines Day holiday with banners, links to your website and Valentines Day range or if you have a particularly unique Valentines Day floral arrangement you can link to that too. This is really just the start of you Valentines Day online Marketing ideas for your online florist. 

Special Events like Valentine’s or Valentine’s day require a whole different approach for florists than the normal day to day operations. These special events can account for a huge number of sales but they can also be a minefield of bad deliveries and time wasted.

For most florists there are only so many orders that they can physically make and physically deliver. This is where a Flower Store in a Box website is ideal as it allows you to control the entire customer experience from start to finish.

Setting up your website for Valentine’s Day is often left to the last minute but if you follow this quick guide you will be ready in no time!

Check to make sure you haven’t blocked the date

Make sure that you check that you have not automatically blocked the date 12thMay 2019 from ordering.  If you routinely block all Sundays you will need to remove this date!

Restrict the categories that can be ordered for this day

A new feature allows you to restrict people to order from only one category for a date. To activate this option it’s under My Orders: Category Restrictions.

Click the blue button to add a new date, then choose the date to restrict orders and choose the category that can order!

Check you can order for Valentines Day

Most importantly after you have set up your website with restrictions and added your products it’s vital that you do a test order to make sure that you can order flowers for Valentines Day!

Use Site Notices to drive Sales

With the new pop up site notices you can help drive more sales by having single view pop ups on your website.

Maybe a 7 day countdown for Valentine’s Day.

Day 1 – Only 7 Days to Order Valentines Day Flowers 20% off use Code XXXXX

Then create a pop up for each day until the final day.

Email Marketing

Email Marketing is a quick and easy way to market your website to your existing customer base. Your website dashboard allows you to use a pre-designed email template with your own marketing message and products.

Request any custom features for Valentines Day

Do you have any custom business rules that you would like for your website for Valentine’s day? 

Perhaps you charge a surcharge for Valentine’s Day Deliveries?

You can request this by creating a support request in your dashboard. 

*Note there may be additional costs for custom features

 

Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 25 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: Valentines Day

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