Bringing your website into your store Omnichannel Marketing

Published: Friday 31 May 2019

Bringing your website into your store Omnichannel Marketing

Websites are an amazing sales channel for florists, but for most florists they are only a very small part of their business.  Bricks and Mortar are still the main source of revenue for most florists. But this doesn’t mean that your website should not be used as an important marketing channel in-store.

You should be using your website to both attract customers to your physical store AND to attract customers to your website.

Allow your customers to browse your website in store

  • Have an iPad or other tablet that is set only to your website on a stand.
  • Allow people to scroll through wedding galleries
  • Allow people to enter their own details in an order on a tablet

You can even have a secondary website of just image galleries for weddings or events for the customer to flick through

In Store Pickup Options

Allow customers to order online and pickup in store. This is especially useful around major events such as Mother’s Day and Valentine’s Day.

Give out Online Discount Coupons to in-Store Customers

When someone purchases in store you can give them a small printed coupon for an online discount.

You can even do things like suggest that the next time they want to purchase flowers in-store they can pre-order online, get a discount and pickup in store!

Allow People to signup in-store

To sign up customer in a non intrusive way in-store try:

  • Asking for their email address at checkout
  • Offer a competition if they drop their business card in a bowl (data enter them yourself and tag them as business customers)
  • Tell them about your social media accounts

Allow them to check their online order in store

If your customer orders online but wants to check their order in-store make sure this is a seamless experience.  Make sure your website dashboard is accessible for the staff member behind the counter so they can check the status of the order.

Why is it important to get people to Sign Up?

Building a marketing list is a vital part of running any business.  An email marketing list is a huge benefit for florists especially if you can segment the business corporate buyers from the gift givers.

It’s a cheap and very effective marketing tool!



Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 25 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: Marketing, Business

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