It's crucial to begin preparing your website for Mother's Day and ensuring your marketing strategies are in place.
Here are the key steps you need to take:
Mother's Day Landing Page and Products:
The first and foremost task is to create and add your Mother's Day products to your website. Most Flower Store in a Box websites already have this category, and for existing florists, products may already exist; you'll simply need to update them with current pricing.
Add Mother's Day to the main menu:
If you haven't already done so, include the Mother's Day Flowers link in your website's main navigation. After Mother's Day, consider relocating your Mother's Day range to the website footer, preserving SEO rankings for future reference.
Include a Mother's Day banner:
Integrate a Mother's Day banner onto your website, but be mindful of the fact that most visitors may not initially be seeking Mother's Day flowers. Display the banner only in the two weeks leading up to the holiday, and promptly remove it afterward.
Set targets based on delivery numbers and stock availability:
Determine your capacity for fulfilling orders based on available stock, staffing, and delivery resources. If there are limitations, such as a maximum number of orders per day, establish this in advance and monitor closely.
Calculate total delivery capacity:
For instance, if you have four delivery drivers capable of handling 15 deliveries each during a four-hour shift, the total deliveries for the day would be 90. Once your capacity is reached, cease accepting orders for that day.
Block delivery dates but allow in-store pickup:
Utilize the feature to block delivery dates while still permitting in-store pickups, offering flexibility to customers.
Publish specific delivery information for Mother's Day:
Communicate any unique delivery considerations for Mother's Day clearly to customers, either by updating product descriptions or revising your delivery policy.
Implement SMS customer notifications:
Employ SMS notifications to keep customers informed about their orders, reducing the need for phone inquiries and ensuring smooth communication.
Record all orders in your dashboard:
Centralize order management by inputting all orders into your dashboard, enabling efficient tracking and workflow management.
Consider disabling review requests:
Temporarily suspend automated review requests before and after Mother's Day to mitigate potential issues and maintain customer satisfaction during peak periods.
Inventory Management:
Manage stock levels by setting inventory thresholds and automatically marking products as out of stock when inventory is depleted.
Limit delivery area:
Restrict delivery to specific areas for Mother's Day, potentially hiding certain suburbs or blocking them from selection during this period.
Limit available products:
Curate a limited product range for Mother's Day if fresh flower availability or other supply concerns arise.
Apply surcharges for specific dates:
Anticipate higher delivery charges for Mother's Day and incorporate surcharges accordingly.
