Upselling and cross selling are extremely useful to ecommerce florists. Both can help decrease the cost of customer acquisition and increase revenue by increasing the average value of the shopping cart.
So what’s the difference?
Upselling encourages the customer to spend more money by buying a larger product or a bundled product.
Cross selling is promoting additional products (Add-ons) such as chocolates teddy bears etc into an order.
Most florists will have multiple price points for a product, for example Red Roses:
1 Red Rose
1 Dozen Red Roses
2 Dozen Red Roses
One of the ways that you can harness cross selling in your ecommerce site is to have a standard model for pricing names maybe:
Hyperbole works in encouraging people to choose the more expensive option here especially if you make the sale emotive.
Whilst not always available for every florist you can show the customer what the upsell product looks like by swapping the image of the product when they choose it.
Add-ons are really cross selling opportunities, think of them like “would you like fries with that”. The most popular add-ons purchased on florist websites are:
To a lesser extent over the last few years additional popular add-ons include:
The best time to offer a cross sell item is when the customer is choosing the main floral product. Allow them to add them directly their order in the same screen as the add to cart button on the product page.
It’s not necessary to add addons as a menu link for customers. It should be a natural progression of choice from upsell to cross sell to add to cart.
Your florist website should have at least three upsell price options for each product and should offer complementary add on gifts such as chocolates, wine, teddy bears and balloons.
Flower Store In a Box provides your website with:
Read more about product features here.