Updates to the eCommerce Dashboard

In the most current update to the Myweblogin Dashboard for managing your website, the ecommerce dashboard has been updated to include new user and sales tracking information.

The Key Metrics that you now have available include:

• Total visitors to your website
• Sessions per day
• Average pages visited per session
• Sales conversion rate

In addition to the metrics of:

• Total Revenue
• Orders
• Products Sold

What can these metrics tell you?

The important metrics for your website that you should be considering are the number of visitors to your website and the sales conversion rates.

The sales conversion rate of your website can tell you many things such as:

• Are people finding what they want on your website?
• Are your products appealing?
• Does your pricing strategy match your market expectation

Conversion rates vary dramatically from website to website and range from 1 – 8% depending on the market and website.

Websites with a broader SEO keyword ranking that’s not totally relevant for selling flowers online have lower sales conversion rates.

The dashboard attempts to clean the data of automated bots and processes which artificially inflate the total visitors.  As we find more bot traffic we will add code into the  dashboard to remove these to give more accurate metrics for you.

Top Ten popular referral websites

The dashboard now displays the top ten websites that drive traffic to your site.  Not surprisingly Google is the top referrer for virtually every website.

Top ten visited pages of your website

The top ten pages of your website that visitors view is useful to gain an understanding of what product categories and pages are important.

For your reference the following explains what some of the pages are:

/                                              Homepage

/cgi-bin/cart/members.cgi    Members Page including login and register

/cgi-bin/cart/cart.cgi  291      Shopping Cart Summary Page

/cgi-bin/cart/checkout.cgi      Checkout Page

/cgi-bin/cart/cat.cgi?view_all=1/      View All Products

/cgi-bin/cart/payment.cgi      Payment Page

How to find your dashboard

To view your ecommerce dashboard choose the menu option Orders and then Dashboard

A note about the usage metrics

Whilst your sales and product data go back to when your website was first launched, the usage data in most cases was only turned on for the majority of sites in the last week.  This means that session and sales conversion rates may be inaccurate until more data is included.

Excluding your visits

The dashboard automatically excludes the IP address of the browser you use to view this report so any data is not skewed by  your own visits.  You can also exclude any other IP addresses by listing them under the menu Settings :: Exclude IPs from tracking.

What are we adding next?

In future updates to the dashboard we will be adding more reporting and analysis for you including:

1. More detail Referral lists (more than 10)
2. Increased number of popular pages viewed
3. Report to show how individual a customer visits your website when an order is made

If you have an idea for extra reports send us a message below and will look at the idea.

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 25 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: New Features, eCommerce

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