With less than 5 weeks to go, now is the time to prepare your website for Mother’s Day.
This year may be a little unpredictable with fuel costs, flower supply, and delivery challenges, so it is important to stay flexible but also get set up early.
What to Expect
- Around 85% of orders come in the final 7 days
- You can adjust pricing right up until the last week
- Do not wait until the last minute to launch your website and marketing
Your site needs to be ready well before customers start ordering.
Mother’s Day Setup Checklist
1. Check Your Mother’s Day Category
Most websites already have a Mother’s Day category set up.
Go to: Products
- Check if your Mother’s Day category already exists
- Add new products if needed
- Make sure the category is live and visible
2. Update Your Products
You may not need to create new products. In many cases, you only need to update your existing Mother’s Day range.
- Review all Mother’s Day products
- Update pricing to account for higher flower and supply costs
- Double check your margins before the rush starts
3. Add Mother’s Day to Your Main Menu
Make it easy for customers to find your Mother’s Day range.
Go to: Design > Navigation
- Add a “Mother’s Day Flowers” link to your main menu
- After Mother’s Day, move the link to your footer instead of deleting it
- This helps preserve SEO value for next year
4. Add a Mother’s Day Banner
A banner helps promote the occasion, but you do not need to show it too early.
- Display your Mother’s Day banner in the 2 weeks leading up to Mother’s Day
- Remove it promptly after the event
- Use the AI Assistant in your dashboard to choose from our pre-designed Mother’s Day banners and edit one to suit your business
5. Check Sunday 10th May Is Not Blocked
This is one of the most important checks.
Many florists do not normally deliver on Sundays, so this date may already be blocked.
Go to: Settings > Delivery Options > Block Dates
- Check that Sunday 10th May is available for delivery if you plan to deliver on Mother’s Day
- Do this now so you do not miss orders by mistake
6. Set Your Delivery Capacity
You need to know how many orders you can realistically fulfil.
- Work out how many deliveries your drivers can handle
- Think about stock levels, staffing, and workflow
- Set a clear limit before the busy period starts
Example:
- 4 drivers
- 15 deliveries in the morning per driver
- 15 deliveries in the afternoon per driver
- Total capacity = 90 deliveries for the day
Once you reach capacity, stop taking more deliveries for that day or switch customers to pickup only.
Check your order count here:
Orders > Delivery Run Sheet
- Select May 10 to see how many deliveries are booked for that date
7. Block Delivery but Still Allow Pickup
If your delivery runs fill up, you can still continue taking pickup orders.
Go to: Settings > Delivery Options > Block Dates
- Block delivery for the full date if needed
- Leave in-store pickup available
8. Limit Your Delivery Area
With fuel uncertainty this year, you may want to reduce your delivery area or increase delivery pricing.
- Review whether all suburbs are still worth servicing during the Mother’s Day period
- Reduce your area if needed
- Alternatively, increase delivery charges to cover the extra cost
9. Restrict Products to Your Mother’s Day Category
This helps you clearly control what can and cannot be sold during the Mother’s Day period.
Go to: Settings > Delivery Options > Category Restrictions
- Restrict delivery dates to your Mother’s Day category
- You may want to apply this for the full weekend and even the following Monday
- If you want to allow add-ons, choose NOT STRICT
Any restrictions will be shown on the product page so customers can clearly see what is available.
10. Add Delivery Information to Each Product
If your Mother’s Day delivery rules are different, publish that information on each product page.
- Add delivery notes at the bottom of your Mother’s Day product descriptions
- Explain timing, restrictions, or cutoff information
- This helps reduce customer questions
11. Turn On SMS Notifications
SMS notifications can save a lot of time during busy periods.
Go to: Settings > Notifications
- Keep customers informed about their order
- Reduce incoming phone calls
- Improve communication during the rush
12. Put All Orders Into Your Dashboard
Make sure every order is recorded in your dashboard, including phone and in-store orders.
- Keep everything in one place
- Make delivery planning easier
- Stay on top of your capacity and workflow
13. Consider Turning Off Review Requests
During a peak event like Mother’s Day, it can be a good idea to pause review request automation for a short time.
- Turn off review requests before and just after Mother’s Day if needed
- This can help avoid extra issues during a very busy period
14. Update Your Delivery Surcharges
Mother’s Day often brings extra costs, especially for delivery.
- Review your current delivery pricing
- Add a surcharge if needed
- If you already have a fuel surcharge, speak with your drivers and decide whether it needs to increase
Final Tip
Set everything up early, then adjust as needed.
- Pricing can change
- Delivery rules can change
- Availability can change
But your website should already be live, clear, and ready to take orders.
