Mother’s Day is, without a doubt, one of the most important sales events of the year for florists. It's a day where emotions run high, and flowers play a starring role in expressing love and appreciation. That’s why having your florist website prepped, polished, and ready to handle the rush is essential.
In this updated Mother’s Day Marketing Guide for Florists, we’ll walk you through how to maximise your online sales, manage operations efficiently, and delight customers—all using Flower Store In a Box.
1. Set Your Website Up for Success
Before anything else, make sure your website is fully configured for Mother’s Day. Almost all Flower Store In a Box websites already include a pre-built Mother’s Day category—just update your product listings, pricing, and availability. Aim for a curated range of 6–12 products that reflect your brand and capacity.
Add Mother’s Day to Navigation
Add your Mother’s Day category to your main navigation in the lead-up to the big day. Afterward, move it to the footer so that your SEO benefits aren’t lost.
Refresh Your Homepage
Feature your Mother’s Day products on your homepage but don’t remove everything else. A blend helps maintain sales from customers shopping for other occasions too.
Time Your Banners
Use banners to promote Mother’s Day, but only display them in the two weeks leading up to the date—and take them down immediately afterward.
2. Create Profitable Products
Mother’s Day comes with rising flower costs and high demand for delivery drivers. It’s important to price your products appropriately—and profitably. Consider limiting orders to your Mother’s Day range only to control stock and simplify operations.
Offer Products for All Budgets
Include affordable options like single roses, but also offer luxury “wow” products—like a bouquet of 100 red roses—for those looking to splurge.
Create Product Bundles
Bundling is a great upsell strategy. Create packages that include:
- Flowers
- Chocolates
- Teddy Bears
This is especially useful if you're limiting product categories during peak times.
3. Plan Delivery Capacity and Inventory
Over-promising and under-delivering is a florist’s nightmare on Mother’s Day.
Set Daily Order Limits
Calculate your capacity based on staff and drivers. For example:
- 4 drivers
- 2 shifts per day
- 15 deliveries per shift
Total: 120 deliveries/day
Once you hit your limit, stop accepting delivery orders for that day.
Block Delivery, Allow Pick-Up
New this year: block specific dates for delivery but still accept in-store pickup orders.
Limit Delivery Areas
Restrict delivery to select suburbs by hiding unavailable ones during the Mother’s Day period.
Manage Inventory with Stock Controls
Set inventory limits so products show as “sold out” when stock is depleted.
4. Communicate Clearly with Customers
Customers want reassurance. Use built-in SMS Notifications to keep them informed and reduce support calls:
- Order confirmation
- Order ready for pickup
- Order out for delivery
- Order delivered
5. Add All Orders to Your Dashboard
Track all orders—online, phone, or in-store—using your Flower Store In a Box dashboard. Use manual or quick order tools and apply simple or advanced workflows depending on your needs.
6. Pause Review Requests
Consider pausing automated review requests for a few days before and after Mother’s Day. Delivery mishaps happen, and this helps avoid unfair negative reviews during peak stress periods.
7. Use Pop-ups and Notifications Wisely
If you're closed or limiting service, use a homepage pop-up to communicate clearly. It's better to be transparent than to miss out on potential orders or upset customers.
Ready to Make This Mother’s Day a Success?
Mother’s Day can be one of your biggest opportunities—if you plan well. With the right product mix, clear communication, and thoughtful site setup, you'll be ready to impress your customers.
