Exciting new Features

Published: Thursday 20 November 2014

Exciting new Features

As an important part of our continue commitment to providing our customers with the best possible web infrastructure we are releasing one of the most exciting new releases. Screen Shot 2014-10-22 at 1.32.39 pm

We have rewritten the ecommerce checkout process entirely to make it even:  Easier to use Less chances of cart abandonment  Better usability for customers In addition we have made the forms and ecommerce funnel full responsive so there is a clear upgrade pathway for our customers to the newest in web technology. We are also phasing our separate mobile interfaces in favor of responsive design frameworks.

Planned Upgrade Rollout

If you are an Innovator Customer you will be upgraded to the full eCommerce funnel and new Responsive design framework for free. For our Premium customers you will have the new ecommerce funnel and forms upgrade but no responsive design. For our starter customers you will get the updated code without the new ecommerce funnel or new forms but will get the new Cart Summary pages. If you are a premium or starter customer and wish to have the new responsiove framework call us on 13000 730 560 to discuss an upgrade!

Phasing out mobile interfaces in favour of Responsive Website Design

A major trend in the last few years has seen the move away from a separate cut down version of your site for mobile devices to responsive design. This means that we design one version of your entire website and then it scales down to suite each of the screen sizes for mobile, tablet and desktop screens.

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It's infinitely better for things like usability where a person finds a deep linked page of your and can view that page on any device instead of being given a mobile only or a desktop only site. Some of the benefits of responsive design include:

  • Better for SEO with less chances of Google penalizing you for duplicate content.
  • And it's better for you because you only ever have to manage one set of content for your website and mobile enabled website.

Google is rolling out Mobile Friendly Icons on Search Results


Google is trialling two new icons on mobile search results, the first will show that a website is mobile friendly with the Green icon above. The second Icon will be a grey mobile icon to signify that a website is not mobile friendly. This is a significant factor you should consider in moving forward to a Responsive Design as Google recommends against having a secondary mobile website for SEO reasons.

All new customers will be on the new platform

Moving forward we will be phasing our mobile interface and only doing new sites and upgrades with responsive design. If you use the mobile interface that's fine and it will continue to work perfectly but you should start to think about moving yourself to responsive design. We've also updated our iPhone and iPad Application framework which is even better than before but we will tell you more about them another time. ecommerce-ipad-app2

Responsive Design Framework

We are also adopting the industry standard for providing responsiveness on your website by using the bootstrap industry standard JS and CSS frameworks. This means it will be easier for us to keep up with new browsers and new features that are enabled in the browsers, which means more features for you and your website. IT will also mean that when new browsers break things we will be able to quickly address them for you.

Features of the New Funnel

Fully Responsive for mobile, desktop & tablet

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Add Postcode on cart summary page for delivery charges



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Simplified cart Summary for better usability Streamlined forms that look even better!

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Automatically selects country of billing

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Hides Billing details if the customer is already logged in

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Checks delivery date and time in real time as the form is being completed

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Works seamlessly on all screens including mobile and tablet

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Simplified navigation on ecommerce funnel to reduce cart abandonment

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Ability to hide the Discount Coupon screen

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Clickable navigation links between the ecommerce funnel.

Some recent examples of the new Responsive Framework

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Drew Wentzel

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 25 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: SEO, New Features, Marketing, eCommerce

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