We have rewritten the ecommerce checkout process entirely to make it even: Easier to use Less chances of cart abandonment Better usability for customers In addition we have made the forms and ecommerce funnel full responsive so there is a clear upgrade pathway for our customers to the newest in web technology. We are also phasing our separate mobile interfaces in favor of responsive design frameworks.
If you are an Innovator Customer you will be upgraded to the full eCommerce funnel and new Responsive design framework for free. For our Premium customers you will have the new ecommerce funnel and forms upgrade but no responsive design. For our starter customers you will get the updated code without the new ecommerce funnel or new forms but will get the new Cart Summary pages. If you are a premium or starter customer and wish to have the new responsiove framework call us on 13000 730 560 to discuss an upgrade!
A major trend in the last few years has seen the move away from a separate cut down version of your site for mobile devices to responsive design. This means that we design one version of your entire website and then it scales down to suite each of the screen sizes for mobile, tablet and desktop screens.
It's infinitely better for things like usability where a person finds a deep linked page of your and can view that page on any device instead of being given a mobile only or a desktop only site. Some of the benefits of responsive design include:
Google is trialling two new icons on mobile search results, the first will show that a website is mobile friendly with the Green icon above. The second Icon will be a grey mobile icon to signify that a website is not mobile friendly. This is a significant factor you should consider in moving forward to a Responsive Design as Google recommends against having a secondary mobile website for SEO reasons.
Moving forward we will be phasing our mobile interface and only doing new sites and upgrades with responsive design. If you use the mobile interface that's fine and it will continue to work perfectly but you should start to think about moving yourself to responsive design. We've also updated our iPhone and iPad Application framework which is even better than before but we will tell you more about them another time.
We are also adopting the industry standard for providing responsiveness on your website by using the bootstrap industry standard JS and CSS frameworks. This means it will be easier for us to keep up with new browsers and new features that are enabled in the browsers, which means more features for you and your website. IT will also mean that when new browsers break things we will be able to quickly address them for you.
Fully Responsive for mobile, desktop & tablet
Add Postcode on cart summary page for delivery charges
Simplified cart Summary for better usability Streamlined forms that look even better!
Automatically selects country of billing
Hides Billing details if the customer is already logged in
Checks delivery date and time in real time as the form is being completed
Works seamlessly on all screens including mobile and tablet
Simplified navigation on ecommerce funnel to reduce cart abandonment
Ability to hide the Discount Coupon screen
Clickable navigation links between the ecommerce funnel.