Business Articles on Managing your floristry business

Looking Back on 2025 and Where We’re Heading in 2026

Understanding User-Tracking Flows | Improve Checkout Conversions

Learn how to use your dashboard’s user-tracking flow chart to pinpoint checkout errors, understand customer drop-offs, and boost e-commerce conversions.

Stop Thinking Like a Florist and Start Thinking Like Your Customers

One of the biggest challenges I face is helping florists move past their intricate visions for how they want their websites to function. They often forget one key perspective: the customer’s.

Credit Card Surchages In-Person & Online

I recently came across an interesting debate about whether or not businesses should impose a credit card surcharge, both in-store and online.

Email Deliverability - Ensuring Your Emails Get Through

There are a few reasons for this, but don't worry, we have some solutions to help improve the situation and improve the email deliverability

Getting Started with Account Customers and Invoicing in Flower Store In a Box

With Flower Store In a Box, you have the ability to create invoices for your customers and efficiently manage them.

Florist SEO Services: What to Look For (and a Better Alternative)

What florists actually need from an SEO service — and why most agencies get it wrong. Plus a better way to handle your SEO without the monthly retainer.

Flower Store In a Box Wrap-up for 2022

During 2022 Flower Store In a Box has grown enormously, with many florists coming on board. I am forever grateful to every one of our exceptional customers on this journey together, and I thank you for supporting this small business!

Manage outstanding Invoices for Account Customers

One of the key features of using Flower Store In a Box is the ability to create Manual Orders and allow customers to use Accounts, this tutorial explains how to manage account customers and check if they are paid.

Website Traffic or Sales Conversion where should I concentrate?

More visitors do not automatically mean more flower sales. Here is why your conversion rate matters more than raw traffic, and what to do about both.

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