Help! How do I creatively name my floral products?

A client told me the other day they were struggling with coming up with creative names for their floral arrangements and asked for my advice.

I had to think about this for a moment and ask how my successful clients name their products.

The answer was surprisingly insightful.

They fall into three schools of thought:

• Descriptive Names of the flowers and type of arrangement IE Teacup Red Roses
• People’s Names with an adjective to describe them IE Sparkling Stella
• A combination of the two ideas IE: Luscious Red Tulips in a Vase

The common consensus was that they chose a strategy and then created a consistent naming convention.

Getting a List of Adjectives for Flowers

Say for example they were going to use popular evocative adjectives to add to their names they might like a list like:

Stunning

Lovely

Luminous

Luscious

Luxurious

Magical

Magnificent

Majestic

Mesmerizing

Mixed

Modern

Multicolored

Pastel

Petite

Playful

Precious

Pretty

Prized.

Radiant

Ravishing

Regal

Rich

Romantic

Rustic

Stunning

Sumptuous

Spectacular

Getting a List of Girls Names

There are a multitude of websites that can give you ideas of girls names here are a few:

https://www.momjunction.com/articles/best-nice-beautiful-baby-girl-names-meanings_0022602/#gref

https://www.babble.com/pregnancy/1000-most-popular-girl-names/

Putting it together to create flower product names

So here we have a few girls names:

Ella

Madison

Scarlett

Victoria

Aria

Grace

So let’s create some product names for a dozen red roses:

Sumptuous Scarlett

Sumptuous Scarlett is a dozen long stem red roses in guaranteed to impress the special person in your life!

You can then create combinations of names and adjectives easily!

Don’t forget that you need to still write your descriptions, and Metadata.  Here is a guide for the metadata for florists. 

Drew Wentzel

Drew Wentzel is the principal of enflexion with over 25 years of experience in developing web services and software, Drew has helped design and develop usable and functionality rich Internet applications and built online presences for a wide variety of industries including retail, government, hospitality, lifestyle, corporate and technology companies.

Tags: eCommerce

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Help! How do I creatively name my floral products?

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Read more