A client told me the other day they were struggling with coming up with creative names for their floral arrangements and asked for my advice.
I had to think about this for a moment and ask how my successful clients name their products.
The answer was surprisingly insightful.
They fall into three schools of thought:
- Descriptive Names of the flowers and type of arrangement IE Teacup Red Roses
- People’s Names with an adjective to describe them IE Sparkling Stella
- A combination of the two ideas IE: Luscious Red Tulips in a Vase
The common consensus was that they chose a strategy and then created a consistent naming convention.
Getting a List of Adjectives for Flowers
Say for example they were going to use popular evocative adjectives to add to their names they might like a list like:
Getting a List of Girls Names
There are a multitude of websites that can give you ideas of girls names here are a few:
Putting it together to create flower product names
So here we have a few girls names:
So let’s create some product names for a dozen red roses:
Sumptuous Scarlett is a dozen long stem red roses in guaranteed to impress the special person in your life!
You can then create combinations of names and adjectives easily!
Don’t forget that you need to still write your descriptions, and Metadata. Here is a guide for the metadata for florists.